Marketing Essays

International Business And Organizational Factors Apple Inc Smartphones
Example essay. Last modified: 1st May 2017
Introduction: Global marketing is perhaps one of the most significant factors in today’s business world since it has made tremendous changes in the way the business is carried out around the world. Globalizat...

Victoria's Secret | Marketing essay
Example essay. Last modified: 1st May 2017
Introduction: INTRODUCTION Victoria’s Secret, currently a household name is a retail brand of lingerie and beauty products which is owned and run by the Limited Brands Company. On average Victoria’s Sec...

Parfums Christian Dior
Example essay. Last modified: 1st May 2017
Introduction: According to Vrontis and Thrassou (2007) the business literature on international marketing presents contradictive and conflictive thoughts between two mainstream schools of thought on international m...

Macro Factors Of The UK Grocery Market
Example essay. Last modified: 1st May 2017
Introduction: This report will focuses mainly on the £120 billion UK grocery industry and the market leader Tesco’s roles and its methods of success in this market. We will analyse three major points of inte...

Strategic capability of Google
Example essay. Last modified: 1st May 2017
Introduction: Google Inc defines itself as a global technology leader which focuses on the ways people connect with information. Google is a search engine which offers variety of services including the ability to s...

The Operations Of Kfc Singapore
Example essay. Last modified: 1st May 2017
Introduction: Amidst of the PP module, my key interest would be a detailed research to develop an understanding about KFC in Singapore. I would be covering on Yum restaurants and Singapore KFC during my research. A...

Segmentation Of The Consumer Durables Industry
Example essay. Last modified: 1st May 2017
Introduction: The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Instruments such as kitchen applianc...

Age Group And Types Of Music
Example essay. Last modified: 28th Apr 2017
Introduction: Music is known to be one of the most popular Arts in the world. A large number of people have grown up with it and majority of them are interested in learning an instrument as their hobby. Music is wr...

Imc Plan For Lux Body Wash
Example essay. Last modified: 28th Apr 2017
Introduction: An IMC plan is an important attribute of marketing that is utilized by different organizations around the world. An Integrated marketing plan would analyze the core marketing communications strategy i...

Purpose And Advantages Of Primary Data
Example essay. Last modified: 28th Apr 2017
Introduction: ABC Pvt Ltd, manufacturers of washing powder in Sri Lanka, was formed in 1995. It became the leading washing powder manufacturers in the whole country by the year 2000, and had a huge market share. Th...

International operations of Marks and Spencer
Example essay. Last modified: 28th Apr 2017
Introduction: Introduction Marks and Spencer Group plc, a leading and century-old Britain retail giant, which is selling of clothing, food and home products all over the world. After experienced the failure of inte...

A Comparitive Study Of The Iran Cosmetic Industry
Example essay. Last modified: 28th Apr 2017
Introduction: This study performed to clearly understanding the structure of the cosmetic industry in Iran and the UK. This will involve the full scale from out sourcing or production to distribution and marketing....

Demand For Google Products
Example essay. Last modified: 28th Apr 2017
Introduction: Google was established in 1998 as a small entrant into the search engine market but has over the years transformed into arguably the largest search engine today with over 150 domains across the globe....

Marketing Problem And Selling Opportunity
Example essay. Last modified: 28th Apr 2017
Introduction: NTPM Nibong Tebal Paper Mill Holdings Berhad is a consumer goods and paper company which targeted to improve personal hygiene in every family and allow the brands to make a strong presence in Malaysia...

Packaged Drinking Water Product
Example essay. Last modified: 28th Apr 2017
Introduction: The product category I have chosen is Packaged Drinking Water. At one point of time water was a basic necessity and was free of cost but now marketing strategies have become so advanced that people ar...

Marketing Research For New Look
Example essay. Last modified: 28th Apr 2017
Introduction: The New Look clothing line is well-known, as the clothes represent the latest fashion; they attract young women of 16 to 25-years old. The clothes are affordable and they make the customers look good,...

Strategic Development History Of Apple
Example essay. Last modified: 28th Apr 2017
Introduction: This report will explore the strategic development history of Apple Inc. (previously Apple Computer, Inc.), its current strategies and form the basis of Apple’s future strategy in the form of st...

The Rationale For Media Selection
Example essay. Last modified: 28th Apr 2017
Introduction: Communication is an essential tool used in the collection and processing of gathered facts. Smith (1993 p65) explained that the first step in formulating a Marketing communication strategy is to ident...

Analysis Aviss Existing Marketing Strategy
Example essay. Last modified: 28th Apr 2017
Introduction: Avis jump up at Vietnam market from June 2009. They stand at one of leader positions in the car rental industry. Avis is always confident that they would bring to customers “a consistent high qu...

The Advantage Of Mobile Marketing
Example essay. Last modified: 28th Apr 2017
Introduction: Today, marketers are finding it increasingly more difficult to attract and retain their target audience. This is due in part to the impersonal one-way nature of traditional mass-media, and in part to ...

The Largest Aeon Jusco Shopping Mall In Malaysia
Example essay. Last modified: 28th Apr 2017
Introduction: Dayou Fine Puer Tea is located in the largest Aeon Jusco Shopping Mall in Malaysia where it has highest average number of customers in Malacca. As far as the health benefits that concerned, the green ...

Australia Based Leading Upmarket Retailer Brands
Example essay. Last modified: 28th Apr 2017
Introduction: David Jones Ltd (DJS) is one of Australia-based leading upmarket retailer brands. It currently operates 36 department stores and 2 warehouse outlets throughout Australian states and territories. DJS p...

Markstrat summary and learnings
Example essay. Last modified: 28th Apr 2017
Introduction: To begin with, Tiger Team E (the group in which I was a part of) had two products – SEMI and SELF. Both of these products were in the Sonite market. The products had a significant market share a...

Models and market analysis applied to MakeMyTrip
Example essay. Last modified: 28th Apr 2017
Introduction: MakeMyTrip.com is online travel agency founded by Deep Kalra in 2000 providing online air tickets, rail tickets, bus tickets, hotel reservation to their customers. They sell over 12000 flight tickets,...

The History Of Digicel And Claro
Example essay. Last modified: 28th Apr 2017
Introduction: Digicel is a mobile phone network provider covering parts of Oceania, Central America, and the Caribbean regions. The company is owned by Irishman Denis O’Brien,which is located in Bermuda, and ...