Marketing Essays

The Concept of Product Life Cycle
Example essay. Last modified: 13th Dec 2023
Introduction: All products and services have certain life cycles. The life cycle of a product, also known as PLC, is a model that illustrates the six different stages that a product/service will go through. The PLC shows the life of a product from its conception to its final withdrawal and each phase has its own characteristics and varies in length depending on the product/service....

The Poultry Industry In The Sultanate Of Oman
Example essay. Last modified: 25th Jul 2023
Introduction: This report studies the poultry industry in the Sultanate of Oman, highlighting the strong performance and growth in the future. Will be identified A’Saffa food as producer and supplier of its p...

The Ever Changing Market Place Of Oman Marketing Essay
Example essay. Last modified: 10th Jul 2023
Introduction: Oman Retail Industry is characterized by a strong consumer demand, robust economic growth, distinct demographic factors and high end technology system that ensure the better customer service and effic...

Pestel and Five Forces analysis of Singapore Airline
Example essay. Last modified: 29th Jun 2023
Introduction: Singapore Airlines is the national carrier of Singapore, which has an international presence, but a focus on the Asian and Australasian markets. Founded in 1972, the Airline has grown and co...

Influences of Social Media Marketing in the Events Sector
Example essay. Last modified: 17th Dec 2021
Introduction: The essay will focus on social media marketing specifically in the event sector. It brings together different studies on social media and highlights the usage of these networks and the different platforms for marketing purposes....

Marketing plan: Primark international
Example essay. Last modified: 13th Oct 2021
Introduction: PRIMARK is termed to be one of the ground breaking affordable retail outlet world wide. Primark retail store grounded its roots from DULBIN, IRELAND, in the year 1969. The founder of Primark ARTHUR RYAN has played a phenomenal role in uprising the company to attain profits with its reproduction of cat walk fashion at a cheap prices....

Comparison of Traditional and Digital Marketing
Example essay. Last modified: 13th Oct 2021
Introduction: A comparison of traditional marketing and digital marketing and the effectiveness of each of the strategies....

The Customer Satisfaction Model
Example essay. Last modified: 13th Oct 2021
Introduction: This chapter will provide a description of how the dependent variable customer satisfaction is linked to the independent variables perceived quality, perceived value and customer expectations. The definitions of the abovementioned variables will also be discussed....

Analysis of Export Market Potential for New Zealand Cider Producer
Example essay. Last modified: 12th Oct 2021
Introduction: A plan to focus on Z Cider's value proposition and to help it achieve export growth, especially in the fast-growing Chinese market....

Toyota's Hybrid Cars: A Marketing Plan
Example essay. Last modified: 11th Oct 2021
Introduction: The goal of this marketing plan is to improve certain aspects of a Toyota's hybrid cars in order to make it even more environmentally friendly....

Strategic Marketing Plan for Beverage Retailer
Example essay. Last modified: 8th Oct 2021
Introduction: A marketing plan for Second Cup Coffee designed to enable the business to overcome the impact of the Covid-19 pandemic....

Business Strategies of Burger King
Example essay. Last modified: 6th Oct 2021
Introduction: This report is to aim the overall business strategies of Burger King. In 1991, the Canadian fast food industry was in a period of declining sales and Burger King was being outspent by its major competitors ....

Strategic Analysis of Tim Hortons
Example essay. Last modified: 4th Oct 2021
Introduction: Tim Hortons is possibly the leading publicly traded restaurant chain in Canada, it enjoys its success due to its inhabitation of a much smaller market in comparison to markets in U.S., India, and China. To be the best of the lot, Tim Hortons cannot exclusively depend on a single market....

Case Analysis of Macy's after the 2008 Recession
Example essay. Last modified: 27th Sep 2021
Introduction: Macy’s leadership strategic decision became questionable when the recession continued after 2008, because for the first time in several years it was unable to sell off its substantial Christmas inventory....

Overview of Boots Pharmacy
Example essay. Last modified: 27th Sep 2021
Introduction: Boots is the largest pharmacy chain in Europe with an with an excellent reputation for differentiated health and beauty products and customer care. Their strategy is to develop Boots into the world’s leading pharmacy-led health and beauty retail brand, focused on helping people look and feel their best. ...

Understanding the Customer Decision When Buying
Example essay. Last modified: 24th Sep 2021
Introduction: For the past few years, the economy in the globalization world is getting tighter. This is also affecting the economy growth in the food industry. Therefore, to be able survive in the industry, maximising profit through selling product become every company’s priority. In order to achieve that purpose, a company have to be able to understand consumer purchase decision especially based on a food packaging....

History of The Green Supply Chain
Example essay. Last modified: 24th Sep 2021
Introduction: As we know, the Green Supply Chain Management (GSCM) has appeared in the last some years. This idea covers each stage in manufacturing in front to last stage of lifecycle, for example: from the product design to recycle. Not only manufacturing, but also and GSCM can get used also to the other industry sectors, such as a government, education moreover services....

Overview of Ceylon Biscuits Limited
Example essay. Last modified: 24th Sep 2021
Introduction: Ceylon Biscuits Limited is a well establishing Company in Sri Lanka. Presently CBL have more than 50 food products and organization management is planning to enter the international market....

Advantages and Disadvantages of the SERVQUAL Model
Example essay. Last modified: 23rd Sep 2021
Introduction: This essay provides an overview regarding the SERVQUAL model, his advantages and disadvantages; followed by the variables (independent and dependent variables) that constitute the model; and finalizing with a conclusion....

The Different Elements in the Communication Mix
Example essay. Last modified: 23rd Sep 2021
Introduction: A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing....

Report on the 'Packed Spices' produced by Shan Foods
Example essay. Last modified: 23rd Sep 2021
Introduction: This report will largely focus on the ‘Packaged spices’ of Shan Foods, something that later went on to become the starting point of Shan Foods as a proper company. Shan Foods started off from a single room in 1981 and today it stands as the major exporter of premium quality packaged spices, recipe mixes, rice, pickles and desserts....

Role and Importance of Operations Management
Example essay. Last modified: 23rd Sep 2021
Introduction: Operations Management is very important for managing large firms and running them successfully. Operation management is mainly related to production of goods and services in an organisation....

Managing Brands with Brand Reinforcement and Revitalisation
Example essay. Last modified: 23rd Sep 2021
Introduction: This paper focuses on managing brands over a period of time, involving brand reinforcement and revitalisation. At present, branding is much more than just giving a brand name. A brand is rather the face of the company and branding is therefore, a part and parcel of marketing function of any organisation now....

Product Life Cycle Of Cadbury Dairy Milk
Example essay. Last modified: 21st Sep 2021
Introduction: Cadbury chocolates was started in Birmingham in 1824 by John Cadbury. Chocolate in those days was a very elitist product. Cadbury Dairy Milk came up with the mix of milk and chocolate tray which is pretty much how the product still is. There has been no drastic change in the recipe of the product but the packaging and the representation and prominence of the ‘glass and half of milk’ logo has changed over a period of time....

The Marketing Strategy of the Kellogg Company
Example essay. Last modified: 21st Sep 2021
Introduction: This is a report on the investigation and evaluation of the marketing strategies adopted by Kellogg Company for the marketing of Kellogg Cornflakes a popular household name among branded breakfast foodstuff....