Marketing Essays

The 4ps Marketing Mix Concept
Example essay. Last modified: 4th May 2017
Introduction: I had chosen the company Sony Corporation as a fortune company in service industry. The four countries where the company Sony Corporation operates are India, UK, Japan, and Hong Kong. Sony Corporation...

Customer Satisfaction In Bank Of Ceylon
Example essay. Last modified: 4th May 2017
Introduction: Abstract In this comparative commercial world, the bank has to satisfy the needs and wants of the customers, and has to attract new customers, and hence enhance their business. Service quality is cons...

Marketing Objectives In Tourism And Hospitality
Example essay. Last modified: 4th May 2017
Introduction: This report represents a detailed analysis of current business and marketing strategy of Hilton Hotels Resorts a global hotels and resorts company with more than 540 locations in 78 countries (A Room...

Case Study: HSBC Balance Scorecard
Example essay. Last modified: 4th May 2017
Introduction: HSBC Holdings plc is a global financial services company in Canary Wharf, London, United Kingdom. As of 2010 it is the sixth largest bank in the world and the Financial Services Group and the company ...

Importance Of Customer Learning
Example essay. Last modified: 4th May 2017
Introduction: The objective of this paper is to present an explanation of customer learning theories as well as practical applications connected to customer behaviour and advertisement. There are two main streams o...

Textile Industry Sector In India
Example essay. Last modified: 4th May 2017
Introduction: 1. Introduction This is the report which contains about internal and external influences to the industry sector and Socio-economic changes in the industry-sector which affects policies and decision ma...

Who Is The Targeted Consumer For The Products?
Example essay. Last modified: 4th May 2017
Introduction: The main purpose of this assignment is to find out the targeted customers for Sony Xperia Series Smartphone; how consumer’s individual factors influence Sony products and advertisements, Sony...

Pharmaniaga Berhad: An analysis
Example essay. Last modified: 4th May 2017
Introduction: 1.0 Introduction Pharmaniaga Berhad was founded in 1994 and nowadays it is one of the largest integrated local healthcare company and leading pharmaceutical companies in Malaysia. According to Pharman...

Case Study The Day Chocolate Company
Example essay. Last modified: 4th May 2017
Introduction: Introduction This paper is dealing with the Day Chocolate Company, which has been first established in 1993 by a co-operative set of Ghanaian farmers. Thanks to liberalization of the cocoa market in G...

Company overview of Digicel
Example essay. Last modified: 4th May 2017
Introduction: Digicel is a mobile phone network or telecommunications provider owned by Irishman Mr. Denis O’Brien. It currently operates in over twenty-six countries within the Caribbean and Central America ...

Vodafone Company Statement And Goals
Example essay. Last modified: 4th May 2017
Introduction: “On 1 January 1985 we made the UK’s first mobile call. It marked the launch of the mobile industry and transformed global communications. Today Vodafone is the world’s leading intern...

Corporate Communication Strategy
Example essay. Last modified: 4th May 2017
Introduction: 1 INTRODUCTION According to Cornelissen Joep(2008 p.5), a likely characteristic of corporate communication is that it can turn out to be complex in nature. For small-medium firms, communication comple...

Marketing plan of Philips laptop
Example essay. Last modified: 4th May 2017
Introduction: INTRODUCTION: PHILIPS: Slogan – sense and simplicity Industry- electronics Key people- Founder – Gerard Philips CEO-Gerard Kleisterlee Chairman- Michiel Hessels Employees- 121,400 in 2007 ...

Critical Evaluation Of Brand Strategy Of VGI
Example essay. Last modified: 4th May 2017
Introduction: Abstract This report is a depiction of the brand strategy adopted by an automobile company Volkswagen. This primarily covers the brand management by the company including the critical evaluation of t...

Target Markets And Market Segmentation
Example essay. Last modified: 4th May 2017
Introduction: The first few sections of the Principles of Marketing Tutorials have introduced the basic concepts needed as a foundation for building a strong marketing program. In particular, it has emphasized the ...

Case Study: The Wedding Project
Example essay. Last modified: 3rd May 2017
Introduction: One of the most significant days in a person’s life is her wedding day! To ensure that such a momentous event goes off without a hitch, appropriate planning is required. And when it comes to wed...

Garmin: The World's Largest Competitor
Example essay. Last modified: 3rd May 2017
Introduction: Gary and Min started their venture in Lenexa, Kansas with startup capital of four million dollars. Not even a decade after launching Garmin, sales are at 105 million dollars with a profit of 23 millio...

The Growing Market Of Organic Clothing
Example essay. Last modified: 3rd May 2017
Introduction: This proposed research paper is based on the growing market of organic clothing in UK fashion and retail industry. The organic industry has started with the organic food because people are very much c...

Range Brands General Target Market Description
Example essay. Last modified: 3rd May 2017
Introduction: Firstly, a brief situational analysis will be given. A short background of the company and a description of the current performance of the enterprise will be provided, before considering the performan...

Operations and strategies of Bell Canada Enterprises
Example essay. Last modified: 3rd May 2017
Introduction: BCE Inc. is Canadas largest telecommunications company for almost 25 years. It is established by Charles Fleefore Sise in 1880. This company provides wireline voice, wireless communications services, ...

Market Plan For Dudu Natural Fruity Soap Product
Example essay. Last modified: 3rd May 2017
Introduction: AFRICAN BEAUTY is an African herbal soap which contains camwood, honey and palm kernel extracts both known for its superior dermatologic properties. It is very popular in the African region. It is ess...

The survival of LEGO in changing environment
Example essay. Last modified: 3rd May 2017
Introduction: This essay aims to provide an insight into LEGO’s performance in the UK market and the strategies adopted by LEGO to be acclaimed today as UK’s 3rd largest toy seller. Accordingly, a bette...

An analysis of the juice bar industry
Example essay. Last modified: 3rd May 2017
Introduction: I got a lesson from the first lecture that critical thinking is important. In the lecture note, critical thinking is described as “the intellectually disciplined process of actively and skillful...

Market analysis and business plan for a gym
Example essay. Last modified: 3rd May 2017
Introduction: Stayfit gym is a privately owned business which is positioned at 15 Menai Road, Menai. The estimated opening date is August 2010. The establishing business, Stayfit gym is dedicated to provide the bes...

Information Systems And Automobile Industry
Example essay. Last modified: 3rd May 2017
Introduction: Bayerische Motoren Werke (BMW), world’s renowned premium brand in automobile industry came into being in 1917, having been originated in 1916 as Bayerische Flugzeugwerke AG (BFW); it developed B...