Marketing Essays

Consumer Needs, Motivations And Goals
Example essay. Last modified: 9th May 2017
Introduction: Consumer behaviour is “an analysis of the behaviour of individuals and households who buy goods and services for personal consumption”. (Elliot, et al 2010 pp. 103) Mark Fishbein’s T...

Toyota's Organizational Structure
Example essay. Last modified: 9th May 2017
Introduction: 1. Analyse and comment on how Toyota transformed its organizational structure to become ‘the pinnacle of Japanese innovation, manufacturing quality and industrial strength’ referred to in ...

Toyota's Total Quality Management
Example essay. Last modified: 9th May 2017
Introduction: The once magic spell of Henry Ford’s T-modal and assembly lines is a long forgotten memory. In today’s highly dynamic market place the consumer cannot be satisfied with a black color ford....

Strategies And Tactics of Toshiba
Example essay. Last modified: 9th May 2017
Introduction: Toshiba Corporation is a diversified manufacturer and marketer of advanced electro electrical products. Its product portfolio includes information and communications equipment, internet based services...

Fair And Handsome Cream | Marketing
Example essay. Last modified: 9th May 2017
Introduction: Emami, in collaboration with Activor Corp, USA, herbalists and dermatologists from India has created a unique fairness cream for Men with a breakthrough Five Power Fairness System to make skin fair an...

Intel's International Strategic Management
Example essay. Last modified: 9th May 2017
Introduction: Intel has reported a 12% boost in net profits to $2.01bn for the third quarter, contrasted with an income of $1.79bn in the year-ago quarter, on profits up 1% at $10.21bn. Operating profits rise 12% a...

Distribution channel management
Example essay. Last modified: 9th May 2017
Introduction: CHAPTER 1: Introduction This chapter will introduce the topic, specify the key aim and objectives of the dissertation, discuss the research approach and state the dissertation outline. The key aim ...

Stages Of The Consumer Buying Process
Example essay. Last modified: 9th May 2017
Introduction: The Slogan of AirAsia goes as ‘Now Everyone Can Fly’. It is now the leading airline that was established in the year 2001 with the dream of making flying possible and achievable by everyon...

Roles Of Users, Payers And Buyers
Example essay. Last modified: 9th May 2017
Introduction: Consumer behaviour study is based on consumer buying behaviour, with the consumer playing the three distinct roles of users, payer and buyer. Consumer behaviour is the study of when, why, how, and whe...

Macro Environment Analysis: PEST
Example essay. Last modified: 9th May 2017
Introduction: With the increasing of international business, there has been growing interest in how a successful organization to create a appropriate international strategy. This article provides an expanded approa...

Current market situation of Tesco
Example essay. Last modified: 8th May 2017
Introduction: Tesco Plc is the UK’s largest retailer and the 4th in the world (after Wal-Mart, Carrefour and Metro AG). Tesco was established in 1919 by Jack Cohen. The Tesco brand first appeared in 1924. The...

Recall Crisis Of Toyota Motor Corporation
Example essay. Last modified: 8th May 2017
Introduction: Enclosed is a copy of “Recall Crisis of Toyota Motor Corporation”. This report summarizes on the major causes of the “Recall Crisis”, its aftermath on the company and recommend...

UK: The John Lewis Partnership
Example essay. Last modified: 8th May 2017
Introduction: John Lewis began in 1864 with the opening of the first shop in Londons Oxford Street which he named his business after himself. In 1914 John Lewis handed control of Peter Jones to John Spedan Lewis wh...

Nokia Company And Value Chain Analysis
Example essay. Last modified: 8th May 2017
Introduction: The technology in the world is highly rapid rated and just business who might adjust to quick changes in the electronic market can struggle. Technology is perpetually developing. Different companies t...

Hyundai Motor Company | Marketing Essay
Example essay. Last modified: 8th May 2017
Introduction: Established in 1967, Hyundai Motor Company has sustained, grown and become the world’s fourth largest automaker in terms of units sold. Automobile manufacturing industry is in the maturity stage...

Washing powder industry of Pakistan
Example essay. Last modified: 8th May 2017
Introduction: For years now Surf has dominated the washing powder industry of Pakistan. With continuous innovations and better addressing to the needs of consumers and by activating them in perfect manner ensured t...

The Low Retail Price Strategy
Example essay. Last modified: 8th May 2017
Introduction: INTRODUCTION: Environment of United Kingdom retail Market: The trading atmosphere in the UK is very challenging, and different corporations are using various methods to stay in business. In order to u...

The Success Of A Natura Cosmetics
Example essay. Last modified: 8th May 2017
Introduction: In order to analyze the success of a Natura cosmetics, there are many factors to be mentioned. In my opinion, two main reasons which should be listed are the effectiveness of relationship between Natu...

Case Study: Boomerang Juice Company
Example essay. Last modified: 8th May 2017
Introduction: Located in Perth, Australia, Boomerang Juice is a small enterprise that specializes in exotic organic fruit juices. It was founded with four employees who were able to capitalize on the local market a...

Procter & Gamble: Organisation And Development
Example essay. Last modified: 8th May 2017
Introduction: INTRODUCTION Procter & Gamble was created in 1837 by William Procter who was a candle maker and James Gamble who was a soap maker. Since then the company was growing bigger and bigger as years pa...

Vivo Company: Analysis and breakdown
Example essay. Last modified: 8th May 2017
Introduction: EXECUTIVE SUMMARY Vivo is a mobile telecommunications service provider – mobile phone services, data transmission and Internet – that has been in operation since 2003 in the telecommunicat...

Parental Buying Decisions: Childrens Influence
Example essay. Last modified: 8th May 2017
Introduction: The effects of parent’s characteristics on their acceptance of child influence on purchasing decision: a study of the correlation between parental buying decision and children’s influence....

E-Business Versus Traditional Retailing
Example essay. Last modified: 8th May 2017
Introduction: Abstract As the Internet access becomes widespread, both businesses and consumers worldwide used web as a main tool for marketing and shopping. As a result, the impact on retailers and consumers are r...

Analysis Of Samsung Smartphone
Example essay. Last modified: 8th May 2017
Introduction: In the findings and analysis chapter, the results of the survey are presented, analysed and discussed so that the level of attainment of the research objectives can be evaluated. The main objective of...

The Coconut Industry In Sri Lanka
Example essay. Last modified: 8th May 2017
Introduction: In Sri Lanka, about 25% of the total land is use for the coconut farming. Sri Lanka is the second largest land user for coconut. As a major beneficial harvest in the country, the coconut industry prov...