Marketing Essays

Analysis of Unilever operating in Brazil
Example essay. Last modified: 15th May 2017
Introduction: As given in the case study, Unilever in Brazil has a strong 81% market share by means of its three brands: Omo, Minerva and Campeiro. Question at hand is whether or not to market detergents to lower i...

Industry Of Firefly Company
Example essay. Last modified: 15th May 2017
Introduction: Firefly is one of the Malaysia Airline that owned by Malaysian Airline System Berhad on 3rd April 2007. The name of Firefly comes from a mandarin word Fei ying, Bahasa Malaysia ‘Kunang-Kunang...

Pricing And Non Pricing Strategies
Example essay. Last modified: 15th May 2017
Introduction: This paper discusses about business proposal and details the pricing as well as non-pricing strategies. It also details the planning and operating decisions for the existing service that based upon th...

Analysis Of Starbucks Strategy
Example essay. Last modified: 15th May 2017
Introduction: The Starbucks has started in 1971 and it has founded by three friends named Jerry Baldwin, Gordon Bowker and Zev Siegl. They opened a one small shop since they all have been interested in coffee busin...

Brand Perception And Customer Buying Behaviour
Example essay. Last modified: 15th May 2017
Introduction: In this chapter, concepts, theories and relevant models about branding, brand perception and customer buying behaviour will be discussed in detail. An individual who buys products for personal use and...

The Marketing Mix “4Ps” theory
Example essay. Last modified: 15th May 2017
Introduction: The Marketing Mix “4Ps” theory was born in United States, with the proposing of marketing mix theory (Christian G., 1997). In 1953, Neil Borden created marketing mix which means that the m...

An Overview Of The BMW Manufacturer
Example essay. Last modified: 15th May 2017
Introduction: BMW Group is well known and significant player in its market, was founded in 1916 in Munich in 1916 as aircraft -engine factory, in 1923 BMW built the first Motorcycle and then in 1929 bought car fact...

Strategic Planning Of Primark
Example essay. Last modified: 15th May 2017
Introduction: Strategic planning is the whole process of determining and formulating the strategy of the organization. Strategic plan decided the goals and objectives of the organization; lays the roadmap of how to...

Electronics Industry Life Cycle Stages
Example essay. Last modified: 15th May 2017
Introduction: INTRODUCTION Samsung electronics Industry Corporation was created in 1969 as a division of Samsung group, and the name of corporation was changed to the current name which Samsung electronics in 1984....

Study On Consumer Buying Behavior
Example essay. Last modified: 15th May 2017
Introduction: Kotler (2004, p.601) defined Consumer-buying behavior as “The buying behavior consumers – individuals and house holds who buy goods and services for personal consumption.” In his de...

The strategic positioning of Harley Davidson
Example essay. Last modified: 15th May 2017
Introduction: This section of the report is concerned with understanding the strategic position of Harley Davidson Inc. in an attempt to formulate strategic options for the company. It first identifies the changes...

Situation And Macro Environment: The Efteling
Example essay. Last modified: 15th May 2017
Introduction: The Efteling stands for ‘a world full of miracles’: this is the service they are offering. The Efteling is well known as a theme park that knows how to fulfill its customers’ needs. ...

Domestic Marketing And International Marketing
Example essay. Last modified: 15th May 2017
Introduction: The report has been prepared to highlight whether International marketing is really no different from the study of domestic marketing. It comprises the insight of domestic marketing, international mar...

Analysis For IKEA | Marketing Essay
Example essay. Last modified: 15th May 2017
Introduction: Introduction Every industry tries to use an unparalleled, efficient, and effective business strategy that will allow them to remain at a progressive position in the competitive market, especially in t...

Target market identification for Schwarzkopf
Example essay. Last modified: 15th May 2017
Introduction: The main purpose of this report is to make a situation analysis and target market identification for Schwarzkopf. The report comprises a situation analysis, including Current Product, Current Pricing,...

Social Marketing: Effective Marketing Tool
Example essay. Last modified: 15th May 2017
Introduction: This paper tries to look into social marketing as an effective tool in influencing public behaviour. The concept of using social marketing in practice went back to implementation of family planning pr...

Volkswagen AG | An Analysis
Example essay. Last modified: 15th May 2017
Introduction: Volkswagen AG. is a German automaker that operates in the global automotive industry as a manufacturer and distributor. Volkswagen of America is one of its subsidiaries that is based in the United Sta...

Analysis Of Macro And Micro: Tesco
Example essay. Last modified: 15th May 2017
Introduction: INTRODUCTION This report is aimed at the important analysis of a macro and micro the business Tesco environment, one of the biggest food and grocery retailer in the world, operating approximately 4 ...

Malayan Banking Berhad | Analysis
Example essay. Last modified: 15th May 2017
Introduction: Malayan Banking Berhad (Maybank) is the biggest financial services group in Malaysia. Maybank started its operation in Malaysia since 1960 to date. They established e-banking system which provides the...

Toyota: Sustainable Strategies And Global Success
Example essay. Last modified: 15th May 2017
Introduction: The global auto industry is a key sector of the economy for every major country in the world. A huge invests in research, development and production result in gaining high industry performance (OICA, ...

Main Market Segments In Egyptian Market
Example essay. Last modified: 15th May 2017
Introduction: Introduction Paul founded 120 years ago and is a market leader in France with more than 360 local branches and has spread over 20 countries worldwide. It’s a private sector company operated unde...

Marketing Plan For Renault Twingo
Example essay. Last modified: 15th May 2017
Introduction: According to our class, MC 600, Business Policy, we have to write a business plan about a product of our company. In this case it is supposed we are working for Renault Car Company, and we prepare the...

Customer Services At Sainsburys
Example essay. Last modified: 15th May 2017
Introduction: Customer Services (Introduction) Customer service deliverance and customer loyalty are extremely close to each others. The first-class deliverance of customer service may results in customer contentme...

Marketing goals of Pizza Pan
Example essay. Last modified: 15th May 2017
Introduction: Pizza Pan is an Australian company which is considering expansion into the local Malaysian market. The company has developed two new styles of frozen pizza, a lite-cheese, single size wholemeal pizza ...

Audi And Lamborghini: Analysis
Example essay. Last modified: 15th May 2017
Introduction: The study aims at understanding the Company’s position in relations to its competitors, as well as working to identify a firm’s core competencies and other competitively distinct company r...