Marketing Essays

Strategies adopted by Unilever
Example essay. Last modified: 17th May 2017
Introduction: On the basis of the case study and marketing theories different aspects have been explained in the assignment as well as a new strategy which Unilever needs to adopt to target low-income consumers. Ma...

Luxury goods and its characteristics
Example essay. Last modified: 17th May 2017
Introduction: What is luxury? Nowadays this is a very common question asked by a lot of people around of the world, maybe in the past it was asked by less people. In order to understand why the number of people w...

Allstar Brands Marketing Plan
Example essay. Last modified: 17th May 2017
Introduction: Since 1924, Allstar Brands Pharmaceuticals has been the leader in over-the-counter medicine with products such as Allright and Allround which offers the most effective and best selling cold medicines ...

The Coca Cola Company In Nepal
Example essay. Last modified: 17th May 2017
Introduction: The market of carbonate in the UK is normally dominated by relatively few companies. These are, in the main, subsidiaries of global corporation such as the Coca Cola Company and Pepsi CO. Moreover, Co...

Maruti Suzuki India Limited
Example essay. Last modified: 17th May 2017
Introduction: Maruti Suzuki India Limited Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Jap...

Issues Faced by GlaxoSmithKline
Example essay. Last modified: 17th May 2017
Introduction: Back Ground GlaxoSmithKline is one of the few pharmaceutical companies of the world that is researching on both medicines and vaccines at a time. GSK is working on three priority diseases for the Worl...

Marketing mix of AA breakdown service
Example essay. Last modified: 17th May 2017
Introduction: The Automobile Association (AA). You are the Marketing Agency for the AA. You have been asked to review the company’s marketing activity and to produce a marketing plan that will integrate with...

Environmental Awareness: Eco Friendly Behaviour
Example essay. Last modified: 17th May 2017
Introduction: ABSTRACT Purpose -This research paper seeks to test whether Eco-friendly attitude impacts Eco-friendly behaviour. It also explores if Environmental awareness has a mediation effect on the relationship...

A Comparison Of Tesco And Sainsburys
Example essay. Last modified: 17th May 2017
Introduction: Modern society needs are fast and to be able to race this speed where the new generation defines the competition and likes sudden changes. Technology which plays a role in good communication that incr...

Consumer behaviour: Toothpaste
Example essay. Last modified: 17th May 2017
Introduction: Consumer behaviour is defined as the behaviour that consumer shows in searching for, purchasing, using, evaluating , and disposing of products, services and ideas that they expect will satisfy their n...

Just In Time Manufacturing: Toyota
Example essay. Last modified: 17th May 2017
Introduction: As we’ve known that, Toyota Corporation is one of the most successful brands using “Just in Time” philosophy today. Their success is based on low production costs, maintains high qua...

SWOT Analysis Of KMart
Example essay. Last modified: 17th May 2017
Introduction: K-Mart which is commonly known as Kmart is one of the leading American chains of discount stores which has its headquarters in the United States of America. In 2005, it acquired Sears so that it could...

Role and purpose of sponsorship
Example essay. Last modified: 17th May 2017
Introduction: Sponsorship is defined as a “cash and/or in-kind fee paid to a property (typically a sports, entertainment, non-profit event or organization) in return for access to the exploitable commercial p...

Successful Brand Extension: Toyota Lexus
Example essay. Last modified: 16th May 2017
Introduction: Toyotas have a reputation as innovative extremely well manufactured vehicles. Despite a name for reliability, the company found it hard to make inroads to the cliquey luxury market, dominated by Germa...

National Geographic Society: Case Analysis
Example essay. Last modified: 16th May 2017
Introduction: For the past 100 years National Geographic Society (NGS) has successfully generated revenue through its magazine subscriptions and network television programming highlighting human interest stories ra...

SWOT and PESTEL analysis of StratSim
Example essay. Last modified: 16th May 2017
Introduction: The StratSim is a growing and wide spread industry around the global among automobile sellers. Notwithstanding the economic and energy instabilities that led to decreased vehicle demand, sales revenue...

Saint Honore Cake Shop: Analysis
Example essay. Last modified: 16th May 2017
Introduction: With increasing average income of Hong Kong population, people are having higher purchasing power on luxury products such as desserts and cakes. There are more competitors turned in the Japanese Style...

Decision-making process in purchasing a car
Example essay. Last modified: 16th May 2017
Introduction: Imagine you are a consumer who is about to purchase a car. You may imagine it to be any consumer (male or female, in full time employment or student, married or single, old or young, rich or poor, chi...

Nokia's Knowledge Management System
Example essay. Last modified: 16th May 2017
Introduction: Today, going abreast with a successful and powerful company always is an efficient Knowledge Management System. This is also true with Nokia; its KM System plays a very important role in the success o...

Analysis And Appraisal Of Primark's Performances
Example essay. Last modified: 16th May 2017
Introduction: Growth and survival are very often the majors’ objectives that guide businesses. Running a business is today and more than ever a risky venture because of the uncertainty of the environment and ...

Hard Rock Cafe Operations Strategies
Example essay. Last modified: 16th May 2017
Introduction: The Hard Rock Cafe is a restaurant that is well renowned and spread worldwide. It is considered to be the number one restaurant. The first restaurant was founded in 1971. Currently, there exist one hu...

International market analysis for Natura cosmetics
Example essay. Last modified: 16th May 2017
Introduction: Natura Cosmetics Company was founded in 1969 as a small laboratory and cosmetics shop in Sao Paulo, Brazil by Luis Seabra; and it is the industry leader in the cosmetics, fragrances and personal hygie...

IKEA Company: Consumer Behavior
Example essay. Last modified: 16th May 2017
Introduction: Introduction IKEA is a Swedish company which is one of the largest retailers of furniture in the world. The company has retail stores all over the world which sells commodities such as furniture, acce...

Marks And Spencer: An Analysis
Example essay. Last modified: 16th May 2017
Introduction: Introduction Marks and Spencer is one of the UK’s leading retailers. MandS was founded by a partnership between Michael marks, a polish immigrant from Slonim and Thomas Spencer in the early year...

Toyota: Corporate Social Responsibility
Example essay. Last modified: 16th May 2017
Introduction: The history of Toyota Motor Corporation (TMC) which is a Japan based-company begins when it is established at 1937 by the founder, Kiichiro Toyoda. (Toyota Motor Corporation n.d.) Since then, the comp...