Marketing Essays

Boston Consulting Group Matrix
Example essay. Last modified: 19th May 2017
Introduction: Marketing planning process is the planned application of marketing resources to achieve marketing objectives. It is generally a logical sequence and series of activities leading to the setting of mar...

Customer Satisfaction: Hotel Industry
Example essay. Last modified: 19th May 2017
Introduction: The Hotel Industry had a great pickup in early 1980’s, at that time hotel businesses all over the globe tried their best to grew up to international level, different mergers and new continental ...

Corporate social responsibility: McDonalds and KFC
Example essay. Last modified: 19th May 2017
Introduction: World Business Council for Sustainable Development in its publication “Building Business Sense” Lord Holme and Richard Watts, use the following definition. “Social responsibility is ...

Marketing strategy: Maxis Communications
Example essay. Last modified: 19th May 2017
Introduction: Executive Summary Maxis Communications Berhad is a telecome service provider with both ixed and IDD business and other Internet services. Maxis is the number one cellular service provider company in M...

Dollarama: Background And Strategy
Example essay. Last modified: 19th May 2017
Introduction: Dollarama – Incorporated October 20, 2004 and IPOd October 16, 2006 at 17.50/share. It was originally founded in 1992 by the current CEO, Larry Rossy who was a third generation retailer. Rossy ...

Marketing Analysis of B&Q | SWOT
Example essay. Last modified: 19th May 2017
Introduction: Introduction A strategy “is developed by a consideration of the resources of the organisation in relation to its environment, the prime purpose being to add value” Dobson (2004). Accordin...

A Report On Market Entry Strategy
Example essay. Last modified: 19th May 2017
Introduction: International Marketing is the performance of business activities that direct the flow of a companys goods and services to consumers or users in more than one nation for a profit.Cateora and Ghauri (1...

Maruthi Suzuki India Ltd | Analysis
Example essay. Last modified: 19th May 2017
Introduction: Maruti Udyog Limited is a subsidiary of Suzuki Motor Corporation, the largest manufacturer of mini passenger vehicles in Japan in terms of sales volumes. Suzuki was also the eleventh largest vehicle m...

SWOT Analysis of Horlicks | GlaxoSmithKline
Example essay. Last modified: 19th May 2017
Introduction: Horlicks is product of GSK (GlaxoSmithKline plc) Company. GlaxoSmithKline plc (GSK) is a British multinational pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in Lond...

Marketing Plan For Coca Cola
Example essay. Last modified: 19th May 2017
Introduction: The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups. They produce non alcoholic beverage concentrates and syrups wh...

The Missions Of Multinational Companies
Example essay. Last modified: 19th May 2017
Introduction: The core values of an organization are those values we hold which form the foundation on which we perform work and conduct ourselves. We have an entire universe of values, but some of them are so pri...

Coffee Bean And Tea Leaf | Evaluation
Example essay. Last modified: 19th May 2017
Introduction: The Coffee Bean & Tea Leaf is actually considerably a worldwide high end coffee shop because it does providing the high quality products especially the most famous – coffee. Of course, by e...

Starting Up A Restaurant | Business Plan
Example essay. Last modified: 19th May 2017
Introduction: It is noteworthy that the keys to run a successful restaurant lies in a stable economic base in the community and demographic characteristics compatible with the intended market. A well researched fea...

Nestle: A Global Multinational company
Example essay. Last modified: 19th May 2017
Introduction: Brief of company: Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world’s leading nutrition, health and wellness company. Its sales for 2009...

A Strategic Study on Emirates Airlines
Example essay. Last modified: 18th May 2017
Introduction: Abstract This report conducted on Emirates Airlines which discusses a strategic study about global airline industry, particularly Emirates Airlines.1st part of the report focus and concise overview ab...

The Cost Leadership Strategy
Example essay. Last modified: 18th May 2017
Introduction: From his literature research, Porter found the complete framework of Porters Five Forces and Generic Strategies. The long development of Five Forces Analysis has brought to the fact that those forces ...

Service Quality And Relationship In Airline Industry
Example essay. Last modified: 18th May 2017
Introduction: In today’s globalised and competitive environment, quality service has become one of the important sources of competitive advantage, especially in the service-based industry. (Hersh, 2010) Deliv...

The E Marketing Strategies For New Look
Example essay. Last modified: 18th May 2017
Introduction: > Digital marketing affects all aspects of marketing from strategic program through the marketing mix, marketing communications and customers’ behaviour. It emphasizes the most crucial opportuni...

SWOT Analysis of Nike
Example essay. Last modified: 18th May 2017
Introduction: Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoe...

A Competitive Analysis of CanGo
Example essay. Last modified: 18th May 2017
Introduction: In order for a business to remain competitive in their market, they need to be aware of whom their competition is; it is vital to the success of a business. A competitive analysis is “a stateme...

Marketing plan of Nestle
Example essay. Last modified: 18th May 2017
Introduction: MARKETING PLAN OF NESTLE NESTLE Nestle had setup its first plant in 1961 in Moga (Punjab). The company is acknowledged as one of the leading companies in the FMCG sector with “Top rated wealth c...

Business overview of Mercedes
Example essay. Last modified: 18th May 2017
Introduction: Mercedes is a German company founded in 1871, and consisted of three people, Gottlieb Daimler, Wilhelm Maybach and Karl Benz. Although they have strong competitors but still they are a leading automob...

Marketing analysis of the hotel industry in Singapore
Example essay. Last modified: 18th May 2017
Introduction: A. Introduction: The hotel industry of Singapore is one of the fast developing businesses during 2004-2008. It has generated nearly 3 billion dollar revenues in 2008. In 2009, due to global recession,...

The Food And Beverage Industry
Example essay. Last modified: 18th May 2017
Introduction: The focus of this project is to analyze Popeyes Chicken & Biscuits’ business by looking at the factors affecting the marketing mix strategies. The strategies that are in focus is product, p...

Porter's Marketing Mix: Toyota
Example essay. Last modified: 18th May 2017
Introduction: Information technology (IT) is any computer-based tool that people use to work with information, and supports the information and information-processing needs of an organization. IT can be an importan...