Marketing Essays

Starbucks Foreign Direct Investment
Example essay. Last modified: 31st May 2017
Introduction: In General, when international companies consider going into overseas markets, they adapt some strategies of entry modes such as licensing, franchising, joint venture and M&A. For example, ‘...

McDonald's Marketing Management
Example essay. Last modified: 31st May 2017
Introduction: Introduction to Project. This project on McDonald’s India is taken because it is the only chain in Indian market on which the effect of recession has not been seen. In this topic we have covered...

H&M Analysis: Ansoff Matrix, Five Forces and PEST
Example essay. Last modified: 31st May 2017
Introduction: H and M is a Swedish worldwide company which operates in the fashion sector. Its main competitors are INDITEX, GAR and Arcadian Group. The firm offer fashion cheap quality products on more than 2000 s...

Payback Period Analysis
Example essay. Last modified: 31st May 2017
Introduction: Question 1: You argue, that the PP method allows managers to determine whether or not a investment project is profitable or not. However Atrill and McLaney (2009, page 268) argue that the method is no...

An Introduction to the Advertising Industry
Example essay. Last modified: 31st May 2017
Introduction: Advertising is a creative and fast-paced industry that uses various media outlets to motivate people to buy products and services and change their attitudes. Advertising does not have to aim only on t...

Boeing Company Analysis
Example essay. Last modified: 31st May 2017
Introduction: The general external environment consists of six factors (see Exhibit 1) in assessing how a firm operates. These are the industry trends that cause Boeing to make strategic decisions that have an impa...

Customer Relationship Management in Boots
Example essay. Last modified: 31st May 2017
Introduction: Abstract The report will focus on the “Relationship Marketing” practices followed by the Boots Company. The report will also be highlighting the benefits of the loyalty card scheme adopted...

Nike's Marketing Principles
Example essay. Last modified: 30th May 2017
Introduction: Blessed from the mighty heavens by the Greek Goddess of Strength, Power and Victory read Nike; the brand has always captured one’s imagination and strengthened its position among the upper echel...

David Jones And Target Australia | Comparative Study
Example essay. Last modified: 30th May 2017
Introduction: The paper examines the competitive strategies of two Australian companies namely David Jones and Target both operating in departmental stores industry. The paper looks at their backgrounds, their rec...

Coca-Cola and Pepsi Marketing Failures
Example essay. Last modified: 30th May 2017
Introduction: Coca-cola may be considered to have had one of the biggest brand failures in all times, but its long standing and arch rival Pepsi, also had its relative share of marketing mishaps. Consider the case ...

Value Chain Analysis Toyota Motor
Example essay. Last modified: 30th May 2017
Introduction: Toyota Motor’s vision is to be the most successful and respected company that can created the happiness for customers. Toyota also wants to be the best solution of the automobile industry with t...

BMW's Strategic Management
Example essay. Last modified: 30th May 2017
Introduction: Bayerische Motoren Werke AG (BMW) is a German manufacturer of automobiles and motorcycles worldwide. With the three brands, BMW, MINI and Rolls-Royce, the BMW Group has focused firmly on the premium s...

Change Management Of Starbucks
Example essay. Last modified: 30th May 2017
Introduction: The current international situation for Starbucks seems to be part of their business and the reorganization of an emerging proved by become so his goal of becoming a world leader in a difference in pe...

Lush Ethical Marketing And Practises
Example essay. Last modified: 30th May 2017
Introduction: Extensive investigation and detailed concepts have been established by Business researchers to identify the relationship between brand personality and the consumer. In spite of such vast research cons...

McDonald's Standardisation of Products
Example essay. Last modified: 30th May 2017
Introduction: Should marketers attempt to standardize their products and marketing communications so as to minimize the costs of doing business internationally? Or should they adapt their products and messages depe...

Toyota's Management Issues
Example essay. Last modified: 30th May 2017
Introduction: This report sets to review current management issues at Toyota Automobile Company. It will evaluate the environment in which the company operates as well as analysis of its competitors. It will evalua...

Toyota Lean Customer Relationship Management
Example essay. Last modified: 30th May 2017
Introduction: Toyota sustains their marketing strategic by implementing Lean CRM since 2003. Before this, potential customers were search information by themselves. For example, search queries, place orders, track ...

Adidas: Financial Performance and Market Position
Example essay. Last modified: 30th May 2017
Introduction: The revenue of Adidas in 2009 was £ 10.4 billion, 31.5% of revenue was from Western Europe, 22.8% was contributed by North America, 9.7% in Latin America and 9.3% is from Greater China (Datamonitor, ...

Virgin Atlantic Airlines Strategy
Example essay. Last modified: 30th May 2017
Introduction: This paper presents an examination of Virgin Atlantic Airlines. It focuses on the history of Virgin Atlantic and key strategies that has enabled the company a big success. It discusses how several str...

Indus Motors Company (IMC) Analysis
Example essay. Last modified: 30th May 2017
Introduction: Introduction This Research and Analysis report is based on an analysis of Indus Motors Company (IMC) over a period of three years. IMC is engaged in sole distributorship of Toyota and Daihatsu Moto...

Brand Identity in Competition
Example essay. Last modified: 30th May 2017
Introduction: Summary and synthesis What is a brand? A brand is a distinguished name and/or symbol (such as logo, trademark, or package design) intended to identify the goods or services of either one seller or a g...

Fruit Juice Industry Strategies
Example essay. Last modified: 30th May 2017
Introduction: There are a number of drinks, in the beverage industry. They are divided into various branches. Talking about the fruit juice industry, they include natural juices and artificial juices or the man mad...

Computer Hardware Marketing Strategy
Example essay. Last modified: 30th May 2017
Introduction: Product Mixes can be tangible and intangible products. Tangible products are the countable or measurable products while intangible products are the non-countable or non-measurable products. According ...

Kiehls Brand Development
Example essay. Last modified: 26th May 2017
Introduction: Kiehls has a good reputation and brand image that it founded since 1851. So they can keep customers loyalty since they understood its customers needs. On the other hand, their products are in natura...

Emirates Airline Sustainability
Example essay. Last modified: 26th May 2017
Introduction: The report analyses the sustainability condition of Emirates airline and proves that the company is sustainable with the help of Quantitative figures. The Sustainability in general defined as “m...