Marketing Essays

Amazon E-Business Strategy
Example essay. Last modified: 5th Jun 2017
Introduction: Amazon is one of the most well-known online retailers. The company has managed to go from strength to strength throughout the last decade, relatively unaffected by external shocks such as the dot com ...

Starbucks Globalization Strategies
Example essay. Last modified: 5th Jun 2017
Introduction: Starbucks Corporation is coffeehouse chain based in Seattle United States. Starbucks is the largest coffeehouse company in the world. Starbucks Coffee Company started his business in 1971 in Seattle&#...

Ethical Issues In Marketing Vulnerable Customer Groups
Example essay. Last modified: 5th Jun 2017
Introduction: Ethics are defined as the set of principles which guide a person’s conduct towards being morally right. When a person is faced with some moral dilemma, the choice that the person makes largely d...

BMW and Globalization: Exporting and Economy
Example essay. Last modified: 5th Jun 2017
Introduction: Bayerische Motoren Werke, better known as BMW, is a German automobile manufacturing company that was founded 1916. During World War 1, BMW was contracted to develop engines for planes. In 1923, BMW ...

Bata Company Analysis
Example essay. Last modified: 5th Jun 2017
Introduction: Introduction / Back Ground Bata India is the leading and largest manufacturers of footwear in India, which is a part of Bata Shoe Organisation (BSO). Initially footwear was produced in handicrafts and...

Advantages and Disadvantages of Celebrity Endorsement
Example essay. Last modified: 5th Jun 2017
Introduction: Celebrity endorsements are capable of manifesting both favorable and adverse effects for the brands with which they associate. The general belief among advertisers is that advertising messages deliver...

Clarks Shoes Business Analysis
Example essay. Last modified: 5th Jun 2017
Introduction: Clarks Shoes is the manufacturer and retailer of Shoes at UK. This particular area badly needs an upscale shoe store for everyone because the current stores have an inadequate selection. Clarks Shoes ...

Walkers Crisps Analysis | SWOT and PESTEL
Example essay. Last modified: 5th Jun 2017
Introduction: Jump to: Marketing Mix Analysis of Walkers | SWOT Analysis of Walkers Crisps | Product Lifecycle of Walkers Crisps | Importance of PESTEL Analysis | PESTEL Analysis of Walkers Crisps Introduction Peps...

Intercontinental Hotels Group Analysis
Example essay. Last modified: 5th Jun 2017
Introduction: Intercontinental Hotel Groups is an international hotel company that has a goal that it always aims at achieving is that to create Great hotels that the Guests love. Intercontinental hotels group whic...

Boutique Hotel Target Market
Example essay. Last modified: 5th Jun 2017
Introduction: Boutique hotels are believed to have been invented in the early 1980s. (Anhar,L,2001) There is no single definition of a boutique hotel but most of the boutique hotels do share some common characteris...

Nike Multinational: Ethical Analysis
Example essay. Last modified: 5th Jun 2017
Introduction: 1.0 Introduction Nike has undoubtedly made its owners and shareholders richer but its view on social responsibility from a public perspective has always been a doubtful case. Nike is not the only comp...

Ginsters Market and company analysis
Example essay. Last modified: 5th Jun 2017
Introduction: The Cornish pasty has existed for over three hundred years in the country .The pasty was initially eaten by fishermen, miners and farm workers as a snack. The pasty enabled the men to remain clean and...

Nestle International Business Management
Example essay. Last modified: 2nd Jun 2017
Introduction: The rapidity of global assimilation has been dramatically changed in recent years. Rapid and improved changes in the communications, technology and transportation have provided the process a new momen...

New Balance: A Case Study
Example essay. Last modified: 2nd Jun 2017
Introduction: Abstract A case study of New Balance Corporation are discussed in 3 different perspectives such as observations on strategic marketing plan, evaluation on manufacturing processes and the company finan...

Mercedes Benz PEST Analysis
Example essay. Last modified: 2nd Jun 2017
Introduction: Political Taxation system would be one major political factor that affects imported car industry. The import duty for cars will be charged from 140% to 300% based on the engine”s category and ta...

International Marketing Research at the Mayo Clinic
Example essay. Last modified: 2nd Jun 2017
Introduction: Given that Mayo Clinic is seeking to expand its outreach on the international level by 100%, market research is needed to determine where our marketing activities are most likely to succeed, wh...

Krispy Kreme Doughnuts - Strategic Analysis
Example essay. Last modified: 2nd Jun 2017
Introduction: Veron Rudolph created the first Krispy Kreme store on June 13, 1937 and from that opening led it to become a large corporation. The bakery first envisioned selling doughnuts to nearby food marts. Thes...

ASDA Company Aims and Mission Statement
Example essay. Last modified: 2nd Jun 2017
Introduction: Asda is a British supermarket which retails an excellent mix of fresh food, grocery, clothes and home, leisure and entertainment goods. They also have a mobile network, called Asda mobile. Asda have 3...

Famous Amos Cookies | Overview and Analysis
Example essay. Last modified: 2nd Jun 2017
Introduction: Wallace “Wally” Amos, Jr. (born July 1, 1936) is an American actor and writer from Tallahassee, Florida. He is the founder of the “Famous Amos” chocolate chip cookie brand. He ...

Airline Branding Strategy | Analysis
Example essay. Last modified: 2nd Jun 2017
Introduction: This dissertation is focused on the study of overview of Airline industry and especially focused on airline named Air India. Air India is renowned and one of old airliner in India serving domestic and...

Hugo Boss Marketing Plan
Example essay. Last modified: 2nd Jun 2017
Introduction: The task of the project ‘retail marketing plan’ is, to develop and suggest a retail marketing plan (including expansion and contingency planning) for a fashion company in the wholesale seg...

McCain Foods Marketing Strategy
Example essay. Last modified: 2nd Jun 2017
Introduction: In today’s highly competitive global market, no businesses should overlook marketing. There is so much in marketing that just getting attention of the prospective customers. Marketing covers a w...

Factors Affecting Brand Choice
Example essay. Last modified: 2nd Jun 2017
Introduction: Consumer buying decision eventually is influenced by the number of factors or reasons; this concept of decision making is rooted historically in personal, psychological, demographic, and social concer...

SWOT Analysis of Online Bookstore
Example essay. Last modified: 2nd Jun 2017
Introduction: INTRODUCTION The Just Click Book Store is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, p...

Al Ikhsan Marketing Strategy
Example essay. Last modified: 2nd Jun 2017
Introduction: 1.0 Introduction In 1993, aL-ikhsaN Sports were formed with a single store in Holiday Plaza, Johor Bahru. Initially, the business started off as a general sportswear outlet. aL-ikhsaN today has expand...