Marketing Essays

Manufacturer to Wholesaler to Retailer to Consumer
Example essay. Last modified: 12th Jun 2017
Introduction: This channel is the shortest and the simplest of all channels choices available to a company. It is the direct channels in when product all transferred directly to consumers by money acuter without an...

StratSim Management - Automotive Marketing
Example essay. Last modified: 12th Jun 2017
Introduction: Introduction StratSim management is a strategy simulation based on the automotive manufacturing industry. Success in this industry depends on firm’s sales of cars and trucks, exceeding or meetin...

Technology in Marketing | Advantages and Disadvantages
Example essay. Last modified: 12th Jun 2017
Introduction: Chaffey and Smith also articulated that digital marketing is the process of applying digital technologies like emails, databases, blogs, mobiles and other recent innovations such as social networks to...

Toothbrush Marketing Plan
Example essay. Last modified: 12th Jun 2017
Introduction: Marketing Plan of Close-up Toothbrush INTRODUCTION Close-up toothbrush as name suggest the company manufactures toothbrush for the dental care of the people. This marketing plan summarizes the comp...

Airtel vs Vodafone Marketing Strategy
Example essay. Last modified: 12th Jun 2017
Introduction: AIRTEL is a service from Bharti Cellular Limited – a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti Airtel provides a range of telecom services, which in...

Bill Gates: Leadership and Management Style
Example essay. Last modified: 12th Jun 2017
Introduction: According Laurie J. Mullins (2005), leadership is concerned more with attention to communicating with motivating, encouraging and involving people. Under Bill Gates’ leadership, the Microsoft...

Marketing Plan for Tylenol
Example essay. Last modified: 8th Jun 2017
Introduction: Tylenol is a North American subsidiary brand of drugs under the parent company Johnson & Johnson. Tylenol is advertised to help relieve pain, reduce fever, and relieve symptoms of cold, flu, sinu...

FMCG Companies: An Analysis
Example essay. Last modified: 8th Jun 2017
Introduction: ABSTRACT In this paper, an attempt has been made to examine the financial performance of two leading FMCG companies in India – NIRMA LTD. and DABUR INDIA, over a period of FIVE years (2006-07 to...

Omega Watch Makers Business Analysis
Example essay. Last modified: 8th Jun 2017
Introduction: There are many ways to attract consumers to purchase products, for example, price, advertising, word of mouth, branding, etc. However, before attracting customers to consume, the important things that...

Supply Chain Management of Mcdonalds in India
Example essay. Last modified: 8th Jun 2017
Introduction: McDonalds opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon...

Volkswagen Marketing Strategies and Marketing Mix
Example essay. Last modified: 8th Jun 2017
Introduction: Jump to: Situation Analysis of Volkswagen | Volkswagen and Porter’s 5 Forces | PEST Analysis of Volkswagen | SWOT Analysis of Volkswagen | Recommendations for Volkswagen The purpose of this mod...

Advantages of Domestic Marketing
Example essay. Last modified: 8th Jun 2017
Introduction: In the past two decades, world trade has expanded. Nations are much more affected by international business than in the past. The volume of international trade is an indicator of the economic interdep...

Integrated Marketing Communication Plan for Starbucks
Example essay. Last modified: 8th Jun 2017
Introduction: Ongoing exchange of ideas is one of the basic elements of a successful business. For this kind of exchange, an integrated marketing communication plan is substantial. The process of integrated marketi...

Electronic Arts Marketing Analysis
Example essay. Last modified: 7th Jun 2017
Introduction: Electronic Arts Inc. is a guiding global interactive entertainment software company. Electronic Arts Inc is an universal developer, dealer, publisher and distributor of interactive software worldwide ...

Marketing Strategy- Ball Point Pen
Example essay. Last modified: 7th Jun 2017
Introduction: In 1879 in Providence, Rhode Island, Alonzo T. Cross invented the stenographic fountain pen, a precursor of the ball-point pen. He engaged in competition with Duncan Mackinnon, the other stenographic ...

Vodafone Global Supply Chain Management
Example essay. Last modified: 7th Jun 2017
Introduction: Abstract Nowadays, with the evolution of markets and businesses, reaching up globalization levels unimaginable until a few decades before, companies more and more are striving to find efficient ways t...

Ikea Strategies Issues Solutions
Example essay. Last modified: 7th Jun 2017
Introduction: IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is a privately held, worldwide home products company that offer flat pack furniture, bathroom items, kitchen items, and home accessories in their retail outlet...

Global Structure Of Ikea
Example essay. Last modified: 7th Jun 2017
Introduction: INGKA Holding BV is the ultimate parent company for all IKEA Group companies. This includes the industrial group Swedwood, which manufactures IKEA furniture, the sales companies that run the stores, a...

Lexus RX350 Need Recognition
Example essay. Last modified: 7th Jun 2017
Introduction: Lexus is the luxury vehicle division of Toyota Motor Corporation. Its launch in the United States, 1989. When the first Lexus was unveiled until now Lexus was build an international sales network (sal...

Nike Strengths and Weaknesses
Example essay. Last modified: 7th Jun 2017
Introduction: Nike Incorporation is the worlds leading sporting goods manufacturer. The company produces the sports goods all-encompassing: clothing, footwear, sports equipment and so on. The company headquartered ...

Nike Football Marketing Report
Example essay. Last modified: 7th Jun 2017
Introduction: The purpose of this paper is to undertake discussion about the marketing mix of Nikes football boots. Nike football boots are one of the most immaculate products launched under the name of Nike. First...

Absolut Vodka Brand Positioning
Example essay. Last modified: 7th Jun 2017
Introduction: In the turbulent environment Absolut Vodka facing nowadays, the organization needs to constantly search for ways to innovate and to meet the changing......

Marketing Strategy of TVs Motors
Example essay. Last modified: 7th Jun 2017
Introduction: TVS Motor Company is Indias third largest manufacturer and company had made success in their last ten years. TVS achieved many awards for their quality of products, customer satisfaction and for their...

Pizza Hut Analysis: SWOT and PEST
Example essay. Last modified: 7th Jun 2017
Introduction: By 1972, with 314 stores nationwide, Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol PIZ. In 1977, Pizza Hut was acquired by PepsiCo, who later also bought KFC and T...

Gem and Jewellery Industry Analysis
Example essay. Last modified: 7th Jun 2017
Introduction: Jump to: PESTEL Analysis of the Jewellery Industry The Indian Gem Jewellery sector is one of the most dynamic and fast growing sectors of the Indian Economy. The gems and jewellery sector in India is...