Marketing Essays

Lucozade Marketing Strategy
Example essay. Last modified: 28th Jun 2017
Introduction: The aim of this report is to evaluate the marketing strategy of Lucozade in the United Kingdom. Lucozade is a successful company in the industry of energy and sports drink. The exploding growth in the...

Market analysis for GlaxoSmithKline
Example essay. Last modified: 27th Jun 2017
Introduction: GlaxoSmithKline is a UK based pharmaceutical, biological and healthcare company. It is the world’s second largest pharmaceutical company. Glaxo Wellcome, which is formed from the merger of Glaxo...

Singapore Airlines Marketing Mix
Example essay. Last modified: 27th Jun 2017
Introduction: Marketing is refers to an activity carry out in moving a product from the idea stage to the finished stage, for example from a manufacturer to consumer, at a profit. Marketing involves an exchange of ...

Secret Recipe Business Plan
Example essay. Last modified: 27th Jun 2017
Introduction: Secret Recipe, Dubai, UAE will be a franchise of catering company called Secret Recipe owned by ALAMERI Group. The business is in food services industry and has successfully established its brand name...

Nestle Marketing Plan Analysis
Example essay. Last modified: 27th Jun 2017
Introduction: Nestlé S.A. is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, which was es...

Britannia Marketing Analysis
Example essay. Last modified: 27th Jun 2017
Introduction: Britannia is available in all over India. Britannia Industries limited is engaged in the provision of bakery products, including biscuits, bread, Rusk, and cakes. It is headquartered in Kolkata. Emplo...

Easyjet Marketing Strategy Analysis
Example essay. Last modified: 27th Jun 2017
Introduction: Jump to: Easyjet PEST Analysis | Easyjet SWOT Analysis | Easyjet Marketing Mix | Implementing and Managing Easyjet’s Policies | CSR at Easyjet This technical report has been ordered to clarify t...

Marketing Mix- Ikea and B&Q
Example essay. Last modified: 27th Jun 2017
Introduction: As the biggest competitor of IKEA, B&Q is a leading company in home decoration and gardening in Europe. It was founded by Richard Block and David Quayle in Portswood, Southampton in 1969. Present...

Malaysia Airlines Marketing Analysis
Example essay. Last modified: 27th Jun 2017
Introduction: Jump to: PEST Analysis | Marketing Mix Analysis | 5 P’s Analysis Malaysia Airlines, more commonly known as MAS was founded in 1947, as Malayan Airways. Its primary hub used for domestic and inte...

7 Eleven Target Market
Example essay. Last modified: 27th Jun 2017
Introduction: This investigation of the small business, 7-Eleven chain store, was conducted over two month period from July, with many sources of information, such as the actual stores and the information from inte...

Easyjet Brand Position Analysis Essay
Example essay. Last modified: 23rd Jun 2017
Introduction: 1. Who is/are currently the brand’s target market(s) and other important publics in the UK? Profile these groups in as much detail as you can, given word-count restrictions. EasyJet Current Targ...

Fitness Club Industry and Marketing Analysis
Example essay. Last modified: 23rd Jun 2017
Introduction: Zone Fitness established as partnership of three friends based in Huddersfield, making success over the past years. It offers different range of health and fitness facilities to only its membership ho...

IKEA SWOT, Porter's 5 and PESTEL Analysis
Example essay. Last modified: 23rd Jun 2017
Introduction: Jump to: SWOT, Porter’s 5 Forces, PESTEL INTRODUCTION IKEA has created its own brand name in the world of furnishing at an affordable price. IKEA strives to make a better life for many by offer...

Sainsbury's Business Strategy Analysis
Example essay. Last modified: 23rd Jun 2017
Introduction: Sainsbury is a one of the largest chain based supermarkets in the United Kingdom nowadays. But it was first established in the year 1869 by John James Sainsbury and is wife Mary Ann, when he was a ...

External Factors Affecting IKEA
Example essay. Last modified: 14th Jun 2017
Introduction: The performances of every organisation are influenced by the various internal and external factors. In case those factors are understood and tackled well the business flourishes or it has to face weak...

OMEGA Brand Analysis | Challenges for OMEGA
Example essay. Last modified: 14th Jun 2017
Introduction: Omega is a brand that is recognised worldwide and is coveted for its precision and quality which justifies its high price. A marketing audit of the brand’s current position suggests that, in lin...

Analysis of Superdrug | Product Launch Strategy
Example essay. Last modified: 14th Jun 2017
Introduction: Superdrug is planning to launch new product “Reek body oil” for customers with sensitive skin. The company’s brand is getting a national recognition in the UK and the firm’s fi...

McDonalds Customer Service Policy
Example essay. Last modified: 14th Jun 2017
Introduction: This assignment is aimed to analyze McDonald’s customer care services. For the first part, a brief overview on McDonald’s history and the customer care is presented to introduce the reader...

Effects of Online Shopping on Clothing Industry
Example essay. Last modified: 14th Jun 2017
Introduction: Introduction Internet has emerged as the most appealing way for shopping after the first online shopping store was initiated in 1990s (Geissler, 2001). The fastest and convenient online shopping with...

UFONE Marketing Strategy
Example essay. Last modified: 14th Jun 2017
Introduction: PTML is a subsidiary of PTCL (Pakistan Telecom Company Limited), the largest operator in Pakistan. PTML was established to operate cellular telephonyThe company commenced its operations under the bran...

Flower Shop Business Plan
Example essay. Last modified: 14th Jun 2017
Introduction: Jharkhand is a state in eastern India. The name Jharkhand is come from Sanskrit which means Jharkhanda which means region’s dense forest. Jharkhand has boarder with Bihar, Uttar Pradesh, Chhatti...

British American Tobacco Marketing Strategy
Example essay. Last modified: 14th Jun 2017
Introduction: 1.0 Introduction The purpose of this report is to develop a next 3 years marketing plan for British American Tobacco. British American Tobacco is listed as the 19th company in the FTSE100 index. Analy...

Thums Up Soft Drink Brand Analysis
Example essay. Last modified: 14th Jun 2017
Introduction: Launched in India by Parle Agro Pvt. Ltd. Now owned by Coca-Cola. Until leaving India in 1977, Coca Cola was the nation’s leading soft drink. It was around that time that the Chauhan brothers la...

Ayamas Food Case Study | Business and Marketing Analysis of Berhad
Example essay. Last modified: 14th Jun 2017
Introduction: Speaking about business, the first thing that we will think about is making money or generating profit. Generally, we could say business never sleeps. Every owner of any kind of business would love to...

Integrated Marketing Communications
Example essay. Last modified: 14th Jun 2017
Introduction: INTEGRATED MARKETING COMMUNICATIONS: ISSUES Introduction The emergence of integrated marketing communications (IMC) has become one of the most significant examples of development in the marke...