Marketing Essays

Motorola Marketing Strategy Analysis
Example essay. Last modified: 30th Jun 2017
Introduction: Jump to: Motorola’s Current Situation | Motorola’s Competition and Customer Loyalty | SWOT Analysis | Porter’s 5 Forces | Case Study Findings | Recommendations and Conclusion MOTOROL...

Marks and Spencers' Indian Market
Example essay. Last modified: 30th Jun 2017
Introduction: Ever since its inception in 1884 as a stall in the Leads market by Michael Marks, the brand has been a favourite hunt for customers. After several up-gradations, launches and partnerships, the Marks &...

Apple Inc Market Analysis
Example essay. Last modified: 30th Jun 2017
Introduction: According to Kotler “Marketing is not like Euclidean geometry, a fixed system of concepts and axioms. Rather, marketing is one of the most dynamic fields within the management arena. The marketp...

Pet Industry PEST Analysis
Example essay. Last modified: 30th Jun 2017
Introduction: PEST analysis is the macro-environmental factors that will influence the companies like groomers capability to provide the products and services it offers to its customers (Jobber 2007). These externa...

Celebrity Endorsement Impact on Brand
Example essay. Last modified: 30th Jun 2017
Introduction: In today’s world, an average consumer is bombarded with marketing communication tools like images in newspapers and magazines; they also see and hear advertisements on a number of billboards, te...

Turkish Airlines Marketing Strategy
Example essay. Last modified: 30th Jun 2017
Introduction: Since the marketing departments in companies try to raise the profit and the market share, they use advertisements as an instrument to achieve their task. Relatively, advertising is one of the importa...

Sky Company Analysis: SWOT and PEST
Example essay. Last modified: 30th Jun 2017
Introduction: British Sky Broadcasting Group (BSkyB) is one of the leading pay television broadcast service providers in the UK and Ireland founded in 1989. They market their program through various channels . They...

Vodafone Marketing Analysis
Example essay. Last modified: 29th Jun 2017
Introduction: Marketing, as a discipline, has travelled a long distance in the last four decades. It is a trade of linking the producers of goods with the existing and potential customers. The changes in the consum...

Mercedes Benz SWOT and BCG Matrix
Example essay. Last modified: 29th Jun 2017
Introduction: Mercedes-Benz is a German manufacturer. The company manufactures the luxury automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Mainly Mercedes Benz is very famo...

Innocent Smoothie 12c Framework Analysis
Example essay. Last modified: 29th Jun 2017
Introduction: Introduction This assignment is about the Innocent company, its brand portfolio and the potential entry into the Spanish market. In the first part I give information about the company itself including...

Standard Chartered Bank Marketing Analysis
Example essay. Last modified: 29th Jun 2017
Introduction: Standard Chartered Bank Plc (hereinafter referred to as “the bank”) is one of the prestige commercial banks in the world with the head quarter in London, UK. The bank was established after...

Music Festival Market Analysis
Example essay. Last modified: 29th Jun 2017
Introduction: Harmonic is a music festival launched in 2010 to showcase the best local artists in Birmingham, many of whom perform music commissioned specifically for the festival. It is the brainchild of two music...

Unilever International Strategy Analysis
Example essay. Last modified: 29th Jun 2017
Introduction: 1. Introduction 2.2 The main factors influencing the market strategies 2.2.1 The influence from macro environmental factors on strategy selection Environmental factors have influences on strategy sele...

Suzuki Customer Relationship Management
Example essay. Last modified: 29th Jun 2017
Introduction: Operational CRM at Maruti includes customer contact (sales, marketing and service). Tasks resulting from these processes are forwarded to employees responsible for them, as well as the information nec...

Consumer Decision Making Process Kotler
Example essay. Last modified: 29th Jun 2017
Introduction: Consumer behaviour represents the activities of consumers when they are deciding whether or not they need to purchase a new item, and if so the factors which influence the final decision of what they ...

McDonalds Environmental Factors PEST Analysis
Example essay. Last modified: 29th Jun 2017
Introduction: This report consists of two parts as required. In the first segment, to illustrate the environmental factors influencing McDonalds, PEST analysis is used placing importance on main drivers. The second...

Dyson Marketing Analysis
Example essay. Last modified: 29th Jun 2017
Introduction: Dyson are currently the market follower in air treatment product, Dimplex Australia and De’Longhi Australia Pty Ltd are by far the dominant players cooling fans (Euromonitor, 2010) Dyson Ltd rep...

Role of Advertising in Banking Sector
Example essay. Last modified: 29th Jun 2017
Introduction: Advertisement plays an important role in every sector. Since after the economic reforms of 1991 the financial sector in India has shown tremendous growth. Policies of Liberalization and Globalization ...

EasyGroup Business Model Analysis
Example essay. Last modified: 29th Jun 2017
Introduction: The easyGroup is the owner of the easy brand and licenses it to all of the easy branded businesses, including easyJet plc, the airline Stelios started in 1995 and in which he remains the largest singl...

PROTON Marketing Strategy Analysis
Example essay. Last modified: 29th Jun 2017
Introduction: PROTON commands a substantial share of the domestic market for passenger cars and over the years has been building up distribution networks in key market centres across the four regions: South-East A...

Rolex's Competitive Advantage
Example essay. Last modified: 29th Jun 2017
Introduction: This report will analyse Rolex and its competitors, in particular focussing on: The importance of strategic marketing Without doubt, marketing is the single most customer orientated department withi...

Microsoft Strategies in Marketing and Leadership
Example essay. Last modified: 29th Jun 2017
Introduction: Almost 27 years Microsoft operates through their windows and technologies in order to satisfied customer. They are provided a advance technology for all users such as for the company, personal users e...

Vinamilk Marketing Analysis
Example essay. Last modified: 28th Jun 2017
Introduction: This report aims to analyse how the strategic operational process and management contributed to the business vision of Vinamilk¹ which is becoming the leading milk products manufacturer in Vietnam....

Macro Environment of Nestle
Example essay. Last modified: 28th Jun 2017
Introduction: Nestlé is the world’s largest food company and has held offices in the UK as early as the 1860s. Nestlé was originally made up of three major companies: Nestlé, the Anglo- Swiss Condensed Mil...

Socio-Cultural Factors in Banking Adverts
Example essay. Last modified: 28th Jun 2017
Introduction: This paper formulates a foundation using various variables to gauge advertising in ethical respect. It describes ethics as a way of formulating a certain behavior accentuating fairness in all deals re...