Marketing Essays

Reviewing Corporate Social Responsibility of Starbucks
Example essay. Last modified: 10th Jul 2017
Introduction: The purpose of this annotated bibliography project is to research and review articles within the last 10 years regarding the corporate social responsibility of the Starbucks Corporation. All the artic...

Danone Marketing Strategy
Example essay. Last modified: 10th Jul 2017
Introduction: Danone is the world’s largest fresh dairy company with a thousand cups of Danone offerings being consumed every second around the world. It operated in India through a joint venture with the Bri...

Rogers Communications Analysis
Example essay. Last modified: 10th Jul 2017
Introduction: Currently Rogers has competition with companies like Bell Canada, TELUS and Shaw Communications. There are also new providers in the industry that are offering products and services at low prices. Rog...

Consumer Behaviour in Fashion Industry
Example essay. Last modified: 10th Jul 2017
Introduction: David Holloway had always been rather rebellious and he continued to be so during his time studying fashion. However, he produced annual collections which stunned his teachers with their inventiveness...

Zara Company Analysis
Example essay. Last modified: 10th Jul 2017
Introduction: I selected Zara to be the topic of my strategic management individual assignment. I’ve chosen this topic because Zara is one of the leading companies in the fashion industry and they follow stra...

Apple Financial Analysis Paper
Example essay. Last modified: 10th Jul 2017
Introduction: Apple Inc. is a unique company in the personal entertainment sector. It has been loyal to its design and marketing strategy over the past 33 years and has been able to position itself as a cult brand ...

IKEA Competitor and SWOT Analysis
Example essay. Last modified: 10th Jul 2017
Introduction: This report focuses on our competitor Home Centre how they are trying to make profits and gain market share and what IKEA is doing......

Tata Motors International Business Strategy
Example essay. Last modified: 7th Jul 2017
Introduction: Tata Motors Tata motors is an Indian’s largest multi-holding company. It was established in 1945. This company caters to three market segment internationally. The passenger cars, Utility vehicle...

YEO's Marketing Strategy - Analysis
Example essay. Last modified: 7th Jul 2017
Introduction: Company Background YEO’S PRODUCT (M) BHD is involved in the industry of canned foods and drinks. They also produce noodles. Having a new logo in the New Year represents the improvement of the or...

Morgan Motor Company Case Study
Example essay. Last modified: 7th Jul 2017
Introduction: Automobile industry has a long history, since 19th century it has been continuously developed. The auto industry is often thought of as one of the most global of all industries. Its products have spre...

Air France Marketing Strategy
Example essay. Last modified: 7th Jul 2017
Introduction: Air France, one of the world’s largest airlines, has a history in aviation going back nearly a century. As part of the Air France – KLM Group and a member of the SkyTeam global airline all...

Maxis Business Level Strategy
Example essay. Last modified: 7th Jul 2017
Introduction: Business model is plan or diagram for how it competes, uses its resources, structures its relationship, interfaces with the customers, and creates value to sustain itself on the basis of the profits i...

Franchising Strategy of McDonald's
Example essay. Last modified: 7th Jul 2017
Introduction: Globalization refers to the system of interaction among the countries of the world. It has become a significant trend in today’s world economies as there is a tendency for many large corporation...

Entering the Fast Food Industry
Example essay. Last modified: 7th Jul 2017
Introduction: Introduction ‘Pull open the glass door, feel the rush of cool air, walk in, get on line, study the backlit color photographs above the counter, place your order, hand over a few dollars, watch ...

External and Internal Impacts on a Hotel
Example essay. Last modified: 7th Jul 2017
Introduction: Price is the sum of the values consumers exchange for the benefits of having or using the product or service and is the only marketing element that produce revenue. Therefore managers must have an und...

Audi Marketing Mix Analysis
Example essay. Last modified: 7th Jul 2017
Introduction: The Audi history begins with a man called August Horch, and in 1899, he established the Company HORCH CO. He invented his first car in 1901. But in 1909 Mr. Horch leaves his company and founded anothe...

Nike and Brand Loyalty
Example essay. Last modified: 7th Jul 2017
Introduction: Nike is a great company which does worldwide marketing of high quality footwear, apparel, equipment, and accessory products. It is the largest seller of athletic footwear and athletic apparel in the w...

Avon Business and Marketing Analysis
Example essay. Last modified: 7th Jul 2017
Introduction: INTRODUCTION Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s ...

Tesco CRM Strategy Analysis
Example essay. Last modified: 6th Jul 2017
Introduction: Tesco was founded by Jack Cohen in 1919 from a market stall in Londons East End. Over the years, as the retailing market has changed, their business has grown and developed, responding to new opportun...

Holland Sweetener Company
Example essay. Last modified: 6th Jul 2017
Introduction: The Holland sweetener company is aiming to access the high intensity, low calorie sweetener market, which is at the moment dominated by a single company called “NutraSweet”. NutraSweet has...

McDonalds and KFC Market Analysis Comparison
Example essay. Last modified: 6th Jul 2017
Introduction: The long journey of the burger brand started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino, California. Initially, they owned a hotdog stand...

Sony Product Lifecycle
Example essay. Last modified: 6th Jul 2017
Introduction: The Company Sony was founded by Masaru Ibuka and Akio Morita on 7th May 1946. This Company is one of the biggest producers of different entertainment products for commercial and in business world. It&...

Purpose of PESTLE Analysis
Example essay. Last modified: 6th Jul 2017
Introduction: In our contemporary society, the company is operating in a complex marketing environment, consisting of uncontrollable forces to which the company must adapt. Hence, it is necessary for the company to...

Effective Marketing Practices
Example essay. Last modified: 6th Jul 2017
Introduction: Effective marketing practices Introduction Marketing is the art of making prospective consumers and customers to be interested in your goods and or services (Kotler, 2006). The definition above implie...

Bosch Marketing Strategy Analysis
Example essay. Last modified: 6th Jul 2017
Introduction: James King (1851), Hamilton Smith (1858), William Blackstone (1874), Alva J. Fisher (1908) and Robert Bosch (1886) must have been thinking ahead of their time when they begun the process of inventing ...