Marketing Essays

Perodua Marketing Mix
Example essay. Last modified: 11th Jul 2017
Introduction: Nowadays, a successful company or organization requires one common characteristic which is determine and provide products or services that customer needed and satisfy them profitably. According to the...

Dell SWOT Analysis and Dell Porter's Five Forces Analysis
Example essay. Last modified: 11th Jul 2017
Introduction: The intensity of Dell’s competitiveness and captivation can be effectively determined using Porter’s five forces analysis. This analysis was developed by Michael E. Porter of Harvard Unive...

Quantas Airlines Marketing Analysis
Example essay. Last modified: 11th Jul 2017
Introduction: The report examines about marketing objectives in hospitality in Qantas airlines. Qantas is Australians largest airlines and one of the oldest airlines in the world. It is the Australian main airlines...

Marketing Strategy Assignment - Toothpaste
Example essay. Last modified: 11th Jul 2017
Introduction: EXECUTIVE SUMMARY This report is about to offer a better product HERBAL TOOTHPASTE in the UK market from the Middle-eastern Company and to acquire a good market share. Toothpaste market of United King...

Virgin Media Business Strategy
Example essay. Last modified: 11th Jul 2017
Introduction: This report is a study of Virgin Media Inc and the business strategies that define the company. The analysis was an attempt to correlate the theories that define the business strategies of a company a...

Dior Strategy Analysis
Example essay. Last modified: 11th Jul 2017
Introduction: After the show, Christian Dior began thinking about his design again, in his mind he thought he had the responsibility to bring fashion to women, and he wanted women looks like flowers. Because the su...

Manufacturing and Geographic Postponement
Example essay. Last modified: 11th Jul 2017
Introduction: The difference between traditional distribution channels and modern supply chain is time. Traditional distribution channels take time to get the order from customers and it’s also take time to d...

Speedo Marketing Strategy
Example essay. Last modified: 11th Jul 2017
Introduction: To being with our organisational orientation lets look at some of the definition about Marketing and Marketing concept. “Marketing is the activity, set of institutions, and processes for creatin...

Cadbury Integrated Marketing Communication
Example essay. Last modified: 11th Jul 2017
Introduction: Executive Summaryonal company which manufactures a variety of cocoa products which are known and sold throughout the world. This paper gives an Integrated Marketing Communication plan that is aimed at...

Glaxosmithkline Business Strategy
Example essay. Last modified: 11th Jul 2017
Introduction: However, further in this study we will get to know the core elements of GSK, its key drivers of change, factors for it success, main business strategies and the extent at which it has been able to ali...

Lenovo Brand Strategy
Example essay. Last modified: 11th Jul 2017
Introduction: Abstract Purpose – This study aims to apply the reviewed literature of brand identity, brand strategy, and product positioning to analyze the lessons and improvements on how Lenovo, a No.1 PC ma...

Nike's Entry into China
Example essay. Last modified: 11th Jul 2017
Introduction: China is one of the major fastest growing markets in the world and the most popular markets for foreign entrants. One of todays major business challenges requiring logistics insight is the dramatic gr...

Air Asia Consumer Buying Process
Example essay. Last modified: 10th Jul 2017
Introduction: Introduction The Slogan of AirAsia goes as ‘Now Everyone Can Fly’. It is now the leading airline that was established in the year 2001 with the dream of making flying possible and achievab...

IKEA Background and Analysis
Example essay. Last modified: 10th Jul 2017
Introduction: IKEA began operating in Sweden in 1943. The founder of IKEA is Ingvar Kamprad who is from Sweden. The previous CEO of IKEA is Mikael Ohlsson, replaced by Peter Agnefjall in 2013. IKEA is a private lim...

Indian Premier League Marketing Case Study
Example essay. Last modified: 10th Jul 2017
Introduction: Cricket is just one of those many sports which was conceived by the English and perfected by the world; the Indian Premier League is just an extension of this phenomenon. The Twenty 20 format was inve...

Business Report: SimVenture
Example essay. Last modified: 10th Jul 2017
Introduction: This report is based on the engagement with SimVenture – a business simulation which allows us as a team to setup and run our virtual company and learn about business and being an entrepreneur. ...

Zara Competitive Advantage Essay
Example essay. Last modified: 10th Jul 2017
Introduction: There is a tough competition in clothing retailers. Who has a competitive advantage in clothing retailing will be the winner. “Competitive Advantage” refers to a company’s profit and...

Colgate Competitor Analysis
Example essay. Last modified: 10th Jul 2017
Introduction: It all began in 1806, when soap was commonly made at home; William Colgate had the genius idea to start selling individual portions of starch, soap and candles. This business was born on Dutch Street,...

Modern Approaches to Food Production
Example essay. Last modified: 10th Jul 2017
Introduction: The world id currently facing huge issues such as hunger and many people are starving and are dying because of the lack of food. There is not enough food to cater for everyone. Faster food production ...

Apple Competitive Strategy
Example essay. Last modified: 10th Jul 2017
Introduction: Apple’s practices, procedures and policies reflect the differentiation strategy to target the wide range of customers as the overall competitive strategy of the company. The company serves a wid...

Elie Saab Marketing Analysis
Example essay. Last modified: 10th Jul 2017
Introduction: Expanding a luxury brand without diluting its luxury status has become a challenge to many luxury brands. Premium luxury brands therefore need to plan their expansion strategy carefully. This report w...

What are the Benefits of Fair Trade?
Example essay. Last modified: 10th Jul 2017
Introduction: According to many authors, food is physiological basic needs of the human being (Blackwell et al, 2006). Nowadays, people are getting interested health, organic and wellbeing food but most people do n...

Omo Detergent In Nigeria
Example essay. Last modified: 10th Jul 2017
Introduction: Omo is manufactured and distributed by Unilever Nigeria Plc, which is a subsidiary of the multinational food and vitality company, Unilever whose corporate mission is “to add vitality to life...

Introduction and History of Sainsburys
Example essay. Last modified: 10th Jul 2017
Introduction: John James and Mary Ann Sainsbury established Sainsbury’s in 1869 which grew rapidly and become the largest grocery retailer in 1922 and also become the first self-service retailing in the UK an...

Manchester United SWOT Analysis
Example essay. Last modified: 10th Jul 2017
Introduction: It has been argued that Manchester United is one of the best football clubs in the world, who has more than a hundred years history and lots of funs all over the world. According to Benson (2008), sin...