Marketing Essays

Customer Relationship Management Practices in HSBC Plc
Example essay. Last modified: 1st Jan 2015
Introduction: INTRODUCTION Nowadays, quality service is the main goal for most of the business organizations in this challenging and fast changing commercial world. Customer satisfaction is one of the main concerns...

E Commerce On Marketing Strategy Of Hotel Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: E-commerce is defined as the complete set of process that supports business activities in 1970s and 1980s; this would also have involved information analysis. The growth and acceptance of credit cards...

Mountain Man Brewing Bringing Brand To Light Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: With recent declining sales for Mountain Man Beer Company (MMBC), Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preference...

Big Headache For Advertisers And Agencies Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Despite the explosion of new media in recent years cable television stations, direct marketing technologies, Web options, digital and mobile alternatives today s media options are actually reduced fro...

Literature Review on “The Concept of Search Engine Optimization
Example essay. Last modified: 1st Jan 2015
Introduction: 2.1 Introduction: the concept of a search engine has gained huge significance from the beginning of the invention of the first search engine in 1990s. The search engine is considered to be a basic act...

Social Media Influences Your Shopping Behaviour Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Social media is constantly evolving and changing with more and more people around the world jumping on the social media bandwagon. This has impacted and influenced the buying behavior of the people. P...

International marketing strategies of the Haier Group
Example essay. Last modified: 1st Jan 2015
Introduction: The Haier Group was funded in 1984 in Qingdao China, its precursor was Qingdao Refrigerator Factory, a state factory and on the brink of bankruptcy (Teagarden& Cai, 2009). With 26 years developme...

The Real California Cheese Campaign Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: The Real California Cheese Campaign is a great example of a prosperous, positive promotional campaign. This campaign originated because of a study conducted by the Stanford Research Institute to impr...

What is marketing information system
Example essay. Last modified: 1st Jan 2015
Introduction: According to Kotler’s () ” A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analysis, evaluate, and distribute ...

The marketing strategy for Mcdonalds Corporaton
Example essay. Last modified: 1st Jan 2015
Introduction: MC DONALDS is one of the leading food chain brands touching the lives of people every day. As a brand it started in California during the 1940s as a restaurant by two brothers Richard and Maurice mcd...

The Case Study Of Watch Brand Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Introduction There are many ways to attract consumers to purchase products, for example, price, advertising, word of mouth, branding, etc. However, before attracting customers to consume, the importan...

Pizza Hut Is An American Restaurant Chain Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Pizza Hut is an American restaurant chain and international franchise based in Addison, Texas (a northern suburb of Dallas), offering different styles of pizza along with side dishes including pasta, ...

The Trader Joes Marketing Plan Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Trader Joes is one of the most successful grocery store chains in United States. The brand started as a small convenience store in Los Angeles and has grown to be one of the most recognizable brands s...

What Problems And Challenges Does Google Face Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Google Inc. has gone from literally a garage company which started in 1998. The company was founded by two computer science graduates from Stanford University there are Sergey Brin and Larry Page. Goo...

Statements Of Adventa Berhad Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Introduction Company background Adventa Berhad, an investment holding company, engages in the manufacture and distribution of medical products and devices for the healthcare industry. The company offe...

Success of ITC Kitchens of India
Example essay. Last modified: 1st Jan 2015
Introduction: The purpose of this project was to identify the reason for the underwhelming success of ITC Kitchens of India in the Indian market. This issue had to be seen in the broader context of the slow accepta...

The Marketing Strategy Of Motorola Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: This study aims to analyze and critically discuss the marketing strategy of Motorola with perspective of the UK mobile phone market. The study will analyse and focus on Motorola’s SWOT analysis,...

Indias Tata Steel Company Analysis
Example essay. Last modified: 1st Jan 2015
Introduction: By acquiring Anglo-Dutch steel firm Corus, India’s Tata Steel is now one of the world’s top five steel makers. Professor Tarun Khanna says the fact that the deal is the largest out of Indi...

The Primary Obstacle To Success Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: The primary obstacle to success in international marketing is a person’s self reference criterion (SRC) in making decision, that is, an unconscious reference to one’s own cultural values, ...

Emami limited analysis of product diversification
Example essay. Last modified: 1st Jan 2015
Introduction: The Indian FMCG (Fast Moving Consumer Goods) sector is the fourth largest in the economy with the total market size over US$ 13.1 billion. It has a strong Global presence and is characterized by a wel...

Marketing Management Of Sony Cooperation Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Executive Summary This assignment is about marketing management of Sony Cooperation. The principles and concepts of marketing are discussed in details in this assignment. Following are the reasons for...

Swot Analysis For Microsoft And Apple Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Microsoft is a Multinational Company that works in more than 60 countries and by working in different countries; they can reduce the cultural dissimilarities. Microsoft also adept in software industry...

History Of Dominos Pizza Master Franchise Agreement Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction:  In January 1996, the company opened their first Domino’s pizza store. In September 14, 1996, the company was converted into a public limited company and the name was changed to Domino’s ...

Marketing audit in nike
Example essay. Last modified: 1st Jan 2015
Introduction: Nike is the one of the most powerful company in athletic shoe and sports industry. Nike is developed by two men who are Bill Bowerman and Phil Knight these two peoples combination efforts created Nike...

Vinamilk Dairy Product Catalog And Features Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: INTRODUCTION In recent years, dairy has become one of the fastest growing sectors in the food industry of Vietnam. Along with the common trend of developing countries, Vietnam dairy’s demand is ...