Marketing Essays

Strategic analysis and marketing strategy for Samsung
Example essay. Last modified: 1st Jan 2015
Introduction: 1. Introduction and Company overview The consumer electronics industry is a versatile and competitive business environment (Porter, Consumer behavior, retailer power and market performance in c...

Overview Of Skincare Industry India Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: The preference of Indian consumers is changing from the merely functional products to the preferential products. The average annual spending of Indian consumers on cosmetics and toiletries in 2005 is ...

Consumers Understanding Towards Planned Product Obsolescence Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: The objective of our research was to determine the perception of consumers regarding planned product obsolescence that whether they know planned obsolescence is been adopted by a particular brand or n...

History and strategic management of BMW
Example essay. Last modified: 1st Jan 2015
Introduction: Bayerische Motoren Werke AG (BMW) is a German manufacturer of passenger cars, motorcycles and engines, as well as a provider of financial services. The company was founded in 1916 under the name of Ba...

The evolution of marketing concepts
Example essay. Last modified: 1st Jan 2015
Introduction: Change is the only thing that will never change in this world. Same thing goes to the marketing world where the change and the evolution of marketing concepts have revolutionized the way organizations...

Segmentation Targeting And Positioning Stp Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Introduction In this written assignment, we had chosen Tupperware Malaysia in the consumer market. We aim to analysis and write a marketing report for Tupperware Malaysia such as background of the com...

Factors influencing the business environment of toyota
Example essay. Last modified: 1st Jan 2015
Introduction: This report aims at understanding the business environment and the various factors that influence the business environment of a company. The main objective of the report is to evaluate the various ch...

The brand portfolio of the Unilever group
Example essay. Last modified: 1st Jan 2015
Introduction: With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people’s lives in so many different ways. Our brand portfolio has made us leade...

Jurlique Manufactures And Retails Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Profile Founded in South Australia by a chemist and a horticulturalist in 1985, Jurlique manufactures and retails the purest, most powerful skin care products. The organic and biodynamic farm system, ...

Case study of the online marketplace Shiply
Example essay. Last modified: 1st Jan 2015
Introduction: ‘Shiply’ is an online based marketplace, where transport companies bid for listed shipments, allowing customers to have substantially cheap deal on the transportation of their goods acros...

Project Ecommerce Business Models By Timmers Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Electronic commerce; can be defined loosely as “doing business electronically” (European Commission 1997). Perhaps the earliest attempt to construct a taxonomy of e-commerce business model...

Global marketing strategy of asda
Example essay. Last modified: 1st Jan 2015
Introduction: PEST (Political, Economic, Social, and Technological) is framework for analyzing the external macro-environments within which business operates. It exhibits a structure of macro-environmental features...

A multicountry vs a global strategy
Example essay. Last modified: 1st Jan 2015
Introduction: Multicountry strategies differ significantly from global strategies in terms like brand presentation, mission achievement, positioning within market, company internal work patterns, etc.. Different co...

History Of Tiffany And Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Tiffany and company was found in the 1937 in the United States government, New York City by Lewis Tiffany and John Young B. The company was started with the selling of the fancy goods and stationary. ...

Market Segmentation In The Dessert Food Service Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: The Sweet House will be located in the Mid Valley shopping centre, the café will are created for customer to rejuvenate, relax and relate with friends. Besides that, our business type of desserts wil...

Importance Of Marketing In Todays World Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: According to the American Marketing Association marketing is defined as ‘activity, set of institutions, and processes for creating, communicating......

How Big Food Companies Influence Consumer Behaviour Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Food is one of the most imperative necessities in peoples everyday life. Since it is an indispensable part of everyone’s life, people seldom think about how much food we consume and what kind o...

The new entry of Mcdonalds into Sri Lanka
Example essay. Last modified: 1st Jan 2015
Introduction: The barriers to entry are pretty high for new entrants, in fast food industry McDonald’s they have achieved high economies of scale and have better access to raw materials and distribution chann...

The Information Of Gillette Case Analysis Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: This report is about the information of Gillette case analysis and alternative referral marketing strategy. Gillette razor blade successfully entered the Indonesia market. Although Indonesia market sh...

Company analysis on giant hypermarket malaysia
Example essay. Last modified: 1st Jan 2015
Introduction: This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia...

10 Reasons Why Online Shopping Is The Best Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: ABSTRACT After Internet growth, most of the dimensions of our lives such as education, business, communication, etc., were surpassed by this new phenomenon. One of these dimensions is to deal with onl...

The effectiveness of marketing strategies adopted by PROTON
Example essay. Last modified: 1st Jan 2015
Introduction: The importance in receiving customer feedbacks are often neglected, although there are feedback forms lying around where no one seems to attend to it. Receiving feedbacks will be a great tool for orga...

The Paints Industry and Asian Paints
Example essay. Last modified: 1st Jan 2015
Introduction: India’s paint industry can be classified into decorative paints, which account for 75% of the market, and industrial paints, which make up the remaining 25%. Asian Paints is India’s larges...

Du Is One Of The Telecom Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Du is one of the telecom company in United Arab Emirates, and it have many offices around Emirates, and sure it is a local company in Unite Arab Emirate. History of Du: In the beginning Du starts the ...

Strategic Planning And Analysis Of Primark Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Strategic Planning is a complete process about making strategies, or direction, and allocation of recourses to achieve targets. There are numbers of business analysis techniques which can be used in s...