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Rules of Innovation: Apple Company

Paper Type: Free Essay Subject: Business
Wordcount: 1143 words Published: 13th Sep 2017

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Seven rules of innovation:

  1. Exert strong leadership on the innovation strategy and portfolio decisions

In every organization strong leadership is essential to making progress in development. Steve Jobs has explained the CEO who drives the company and management with most innovative way.  Best leaders are essential to run company and apple have great leaders with best creative team who incremented their products every year to retain their position and defeat their competitors (Thompson, 2013).

  1. Integrate innovation into the company’s basic business mentality

Apple is one of the cost innovative company and they run many innovative programmers. In commercial center, apple innovate stages and produce products are first of its kind (Thompson, 2013).

  1. Align the amount and type of innovation to the company’s strategy

Apple is using play to win strategy because they launch new phones every year and they are the best learned and give tough competition to their competitions, As well as they are very coordinated that what their competitors doing and what they are bringing to the market (Thompson, 2013).

  1. Manage the natural tension between creativity and value capture

Samsung Electronics acknowledges assorted undertakings to bolster representatives’ suggestion with the target that contemplations can bear common thing. Samsung in like way offer animating qualities for thought proposals to ask our agents to proactively partake in information sharing inside Samsung Electronics (Davila, 2012).

  1. Neutralize organizational antibodies

Apple always encourages and support new ideas. They give more comfortable zone and liberty to their staff to implement new ideas in coming and going (Davila, 2012).

  1. Recognize that the basic unit (or fundamental building block) of innovation is a network that includes people and knowledge both inside and outside the organization

For innovation organization needs people inside and outside the company. Apple use their employee and consumer in their innovation process (Davila, 2012).

  1. Create the right metrics and rewards for innovation

Dependably, Apple presents prizes to the operators in four ranges – outline, saw, advancement, and an uncommon prize – to who have indicated surprising accomplishment and out and out added to the relationship in their work field (Thompson, 2013).

Balance between creativity and commercialization

  • Apple has improved their focus on customer needs. They have excellent creative team which fulfills the customer needs. They have now brand image globally (Reece, 2013).
  • Apple recognize by their powerful and innovative design or services of the products. Through their design apple provides functional and emotional benefits (Reece, 2013).
  • Apple has strong design method which is very simple, efficient and adaptive. They focus on creating design which can reflect consumer’s life style and interact with them. Their design of process is not only unique and intelligent but also it engages and interact with consumers. Apple Inc. understands the power of brands and branding hence they always focus on long term growth by launching new products (Reece, 2013).

Organizational Culture:

The apple company hierarchal structure are separated into both vertically and horizontal. From the beginning in organization they look every individual from the association to be defined and restrained. Apple Inc. has seen the number of inclination and formalization inside the organization. With respect to decision making, Apple focused on high importance in frameworks and accord (Shipilov, 2012).

The administration style of Apple association is completely exceptionally good and they hire excellent and creative staff. They have displayed solid restrictions inside the office with solid hesitance outsourcing, high inclination for inward acquisition and a possessive view of company innovation and capital (Shipilov, 2012).

System Innovation:

In the Smart Things Innovation (STI) Lab, we think being canny is more than being connected. We are a get-together of cross-gifted professionals, designers and producers with an astonishing solicitation: to devise and become new multi-contraption encounters crosswise over Apple gadget normal system and past in the Internet of Things  extend. Our imperativeness is to make significantly coordinate encounters covering wise contraptions, smart request and sharp spaces which our clients respect and which enhance their life and more clear. The way we see it, the Best User Interface is No User Interface. We endeavor to make advances to make things astoundingly principal for our clients. That can decrease our clients from different disturbing errands and steps that we have possessed the capacity to be ordinary to while utilizing our related mobiles, laptops, and so on. The encounters that we create, “They Just Happen”, like appeal. The parts and things that we make watch our clients, imagine their necessities and follow up for their motivation right when they require it (Davila, 2013).

We mix the following ingredients to make all this happen (Davila, 2013):

  • Drastically Simple, Natural and Intuitive UX design
  • Beautiful Visual Design, Form Factor and Industrial Design
  • Well improved  Software and Hardware
  • Sensor convergence and other relevant context
  • Learning machined and intelligence


Davila, T. (2012). Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition. Pearson Education.

Gruyter, M. d. (1998). Productivity and Creativity. New York: Werner Hildebrand.

Reece, M. (2013). How to Innovate in Marketing . New Jersy: Tim Moore.

Shipilov, A. (2012, January 30). Innovation Networks: a la Google or a la Apple. Retrieved from http://knowledge.insead.edu: http://knowledge.insead.edu/blog/insead-blog/innovation-networks-a-la-google-or-a-la-apple-2821

Thompson, C. (2013, July 16). Why Apple is still the king of design and innovation. Retrieved from cnbc.com: http://www.cnbc.com/id/100883593

Davila, M. E. (2013). How to become Innovative. New Jersy: Tim moore.


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