UK Essays

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Articles by UK Essays

Dropbox: History, SWOT and Management Analysis

Assignment. Published: 22 May 2020

Categories: Assignments
History, Development, and Growth History Dropbox was formed in June 2007 by two students from MIT, Arash Ferdowsi and Drew Houston (About Dropbox).  Their idea was funded as a startup by an accelerat…

Competition in the Airline Industry: Case Study

Assignment. Published: 22 May 2020

Categories: Assignments
Strategic Profile and Case Analysis Purpose The case of the airline industry gives us insight into the performance of airlines in the airline industry. In the case discussed, it is explained that the…

Comparison between Two B2C Market Entry Failures

Assignment. Published: 22 May 2020

Categories: Assignments
INTRODUCTION The term business to consumers (B2C) refers to the process of directly selling products and services to customers who are end users of their products or services. This case study is compa…

Pricing Strategies across Different Market Structures

Assignment. Published: 22 May 2020

Categories: Assignments
This paper details the analysis of the four distinctive market structures outlined within our textbook. This research further investigates the unique market structures and corresponding pricing strategy for perfect competition, monopolistic competition, oligopolies, and monopolies….

Ethics and Methodology for Business Research into CSR

Assignment. Published: 22 May 2020

Categories: Assignments
INTRODUCTION What are ethical considerations in Research? Ethical considerations are defined as the standards or the norms which are used for distinguishing acceptable and unacceptable code of conduct…

Tony’s Chocolonely: Strategies to Meet Business Objectives

Assignment. Published: 22 May 2020

Categories: Assignments
Summary Tony’s Chocolonely is a Dutch chocolate company incorporated in Amsterdam in 2006. Tony’s was started by Teun van de Keuken, a well known Dutch TV personality, who investigated the labor c…

Individual Behaviour, Personality, and Values of SNC-Lavalin

Assignment. Published: 22 May 2020

Categories: Assignments
As we look at the roles played in the criminal activity that happened under SNCL’s roof, we can see how individual behaviour, personality, and values have led to many of the unethical crimes and to a corrupt organization….

Evaluation of Air Canada: Strategy, Workforce and Competition

Assignment. Published: 22 May 2020

Categories: Assignments
This assignment includes an analysis of Air Canada, taking a look into their strategy, supply chain management, workforce and competition….

Patagonia: Using Twitter to Illustrate Its Corporate Culture

Assignment. Published: 22 May 2020

Categories: Assignments
Abstract Social networking sites such as Twitter have provided people and organizations the ability to spread their message to large audiences and build a platform to promote shared advocacy. Patagoni…

Applications of Project Management in the Public Health Sector

Assignment. Published: 22 May 2020

Categories: Assignments
Project management entails the application of skills, knowledge as well as procedures on activities that pertains a project to meet the needs of a project. There are several places where project manag…

Implications of National and Organisational Culture for IHRM Managers

Assignment. Published: 22 May 2020

Categories: Assignments
Identify and evaluate the implications of such national and organisational culture as identified here for IHRM managers. The essential assignment was to induce supervisors that the way of life is unmi…

Coles’ Little Shop Promotion: Issue of Contribution to Plastic Pollution

Assignment. Published: 22 May 2020

Categories: Assignments
Introduction This briefing note is intended to analyse the Coles ethical issues in its Little Shop promotion. Coles has started the promotion on July 2018 while it was asking the customer to bring the…

Commodity Chain of Cocaine

Assignment. Published: 22 May 2020

Categories: Assignments
In this reading, what struck me the most was the instrumentalization of the cocaine commodity chain by the United States in an effort to emerge as, Reiss states, a “formidable political player on th…

Marketing Strategies at Airbnb

Assignment. Published: 22 May 2020

Categories: Assignments
In simply eleven years, Airbnb has become one of the largest short-term rental businesses worldwide valued at thirty-one billion dollars. In 2007, Joe Gebbia and Brian Chesky, both unemployed, found t…

Macro Analysis of Ben and Jerry’s

Assignment. Published: 22 May 2020

Categories: Assignments
This report provides a macro analysis of Ben and Jerry’s, including a macro environment scan, a Porter’s 5 Forces analysis, a SWOT analysis, financial analysis, and more….

Government Role in Green Procurement

Assignment. Published: 22 May 2020

Categories: Assignments
Abstract Green procurement involves considering environmental impacts and costs when purchasing goods and services (“Department of the Environment and Energy”, 2018). It is designed to reduce the nega…

Digital Marketing Plan for Epic Wings

Assignment. Published: 22 May 2020

Categories: Assignments
Executive Summary Epic Wings has been a San Diego restaurant since 1982 serving fresh wings to numerous communities in southern California. Growing as a family brand, Epic Wings has impacted the wing…

Analysis of Whittaker’s Market Strategy

Assignment. Published: 22 May 2020

Categories: Assignments
This report will analyse Whittaker’s market strategy and leveraging strategies to expand consumption and increase market brand, as well as Whittaker’s range of organic chocolates for sustainable development….

Corporate Social Responsibility at LEGO

Assignment. Published: 22 May 2020

Categories: Assignments|Tags: Corporate Social Responsibility (CSR)
This essay discusses how The LEGO Group demonstrate Corporate Social Responsibility (CSR), and how their CSR efforts compare to those of some of their biggest competitors….

Is Corporate Social Responsibility a Sham?

Assignment. Published: 22 May 2020

Categories: Assignments
It is undeniable that the application of corporate social responsibility has reaped benefits on various aspects of society. As the demands of running an organisation continue to change, corporate soci…

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