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Background of Nippon Paint

Paper Type: Free Essay Subject: Business
Wordcount: 5391 words Published: 1st Jan 2015

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Nepon Paint was first founded in Japan as Komyosha in 1881 by the two brothers Haruta and Jujiro Moteki. Together with their own chief engineer Heikichi Nakagawa, they began their business with projects for the Japanese national navy and soon progressed to the production of viscous paints. In 1896, it moved all its production activities to a newly build factory in the Tokyo. Two years later, Nippon Paint was Japan’s first true diversity paints developed company. Nippon Paint’s presence quickly spread crossways Japan. In 1914, having protected the family bazaar, the company extended into China, India and the South Pacific asia. After creation inroads into Taiwan and North China, Nippon Paint established the Pan into Malaysian Paint Industries in the year 1963 – today it is known as Nippon Paint Singapore. In 1967, four years later on, Nippon Paint Thailand and Malaysia were recognized. ground-breaking product breakthroughs have been a brand of Nippon Paint’s growth through the decades. In 1986, the superior “Photo ED” system for printed course boards was introduced.

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Nippon Paint (Pakistan) Limited noticeable the winning entry into Pakistan with the first sales going out on the 5th of November 2007. Head quarter in Japan, Nippon Paint is the principal paint producer in Asia. The company is investing $25 million in Pakistan over the next three to five years of time, it will include a manufacturing facility in the District of Kasur, near Lahore. Currently, Nippon Paint is doing dealing with 200 outlets countrywide of which 113 are prepared with the Nippon Paints different Colour Creations and Tinting Systems. We aim to have more than 200 Colour Creations Outlets in the country by the end of the year 2008. The allocation arrangement is being at present spread from the far South, Karachi and Gwadarss to the hilly areas of Mingora and continues to spread.


1.1 The Company Profile

Company was first founded in the country of Japan as Komyosha in 1881 by two brothers Haruta and Jujiro Moteki. Together with their own chief engineer Heikichi Nakagawa, they began production with projects for the Japanese national navy and soon progressed to the creation of viscous paints.

1.2 Nippon Paint Pakistan (Pvt) Limited

Nippon Paint (Pakistan Pvt) Limited distinct the winning entry into Pakistan with their first sales being going out on the 5th of November 2007. Head Quartered in Japan, Nippon Paint is the major paint producer in Asia. The company is goin to invest $25 million in Pakistan in next three to five years, which will include a manufacturing facility in the District of Kasur, near Lahore. Currently, Nippon Paint Pakistan is doing business with more than 200 outlets on a national scale of which 115are equipped with the Nippon Paints latest Colour Creations Tinting Systems. We aim to have more tham 250 Colour Creations Outlets by the end of the year 2010. The allocation network is at present spread from the far South, Karachi and Gwadarss to the hilly areas of Mingora and continues to spread. All certified dealers are prepared with Nippon Paint Colour Creationsâ„¢ which is an innovative computerized paint system which allows the consumer to choose from thousands of colours and the selected colour is made available within minutes. With Nippon Paint Colour Creationsâ„¢, patrons no longer are incomplete by the choices of colours as they can decide from our range of thousands of colours, and the paint will be assorted exact before their eyes. Nippon Paint Colour Creationsâ„¢ is set to change the Pakistan paint marketplace. Nippon Paint has particularly formulated products for the Pakistan market.

The five main products organism, Nippon withstand bond for outside walls, Nippon Brilliance Matt Enamel, Nippon Perfect Emulsion and Matex Gold for interior walls, and Nippon 9000 Gloss draw to a close for timber and metal substrate. The special formulation is the consequence of Nippon Paint’s R &D for products to suit the substrate surfaces uncharacteristic to Pakistan. At the same time, at the bottom of products such as wall sealers, primers and wall putty are also obtainable. Nippon Paint Pakistan’s plant will be equipped throughout the last section of 2009, and will originally make use of about 300 people. production from the stand will be for local utilization and perhaps for export to adjoining countries. In the temporary epoch, Nippon Paint Pakistan is importing from its Malaysian plant to meet the present local souk order for its products.

Nippon Paint is the main paint maker in Asia and a most important name in paint international. It is add up to one in Japan, China, and Indonesia, Singapore and Malaysia and is a key player in Thailand, Vietnam, Taiwan, Korea, Hong Kong, The Philippines and India. all through these countries, Nippon Paint is known for its devotion to high class, pioneering products and first-rate client service.

1.3 Vision Statement and Mission statement Of the Nippon Paint Pakistan Private limited.

Vision Statement

“We aim to build upon the strength of current foundations to meet the demands of the new millennium everywhere across the globe”

Mission Statement

“To be the partner of first choice for customers and suppliers, ensuring sustained leadership position in the markets where we compete, delivering long-term business value through a high performance culture, innovation, ethics and responsible care”


2.1 Organization structure

Following are the departments working at Nippon Paints Pakistan.

Human Resource Department

HR Manager (Mr.Anwar-ul-Haq)

Purchase Department

Manager(Ghulam Rasool)

Finance Department

Finace Manager(Khuram Shahzad)

Marketinng Department

Brand Manager(Sadique Akbar)

Natinal Sales Department

Manager(Asad munir)

It divide into Two sections

North areas sales department

Manager (ijaz Ali Khan)

South areas sales department

Manager (Ali Baig)

Technical Department

It divided into three sections

Technical Trade new

Manager (Nasira Hadit)

Technical in Dew

Manager (Amir Hanif)

Technical Heavy Duty

Manager (Umar Itrat)

Production Department

Production Manager (Sajid Naeem)

TCM Department (Technical Colour Machine Department)

TCM Manager (Khalid Nasir)

2.2 Management Hierarchy of Nippon’s paint Pakistan

2.3 SWOT Analysis

2.3.1 Strengths

The main strength of Nippon’s paint is its affiliation with Nippon paint Japan and its latest technology. Through latest technology and Colour design machine 13,000 shade are offered in Nippon paints by two special Colour collections.

an additional strong point large number of colour and latest colour collection scheme. Nippon paint is present with more than 1,000 colours, shades and hues.

value of its item for consumption is also key strong point because Nippon paint is given that high range of products.

2.3.2 Weaknesses

Number of dealers

Nippon’s paint has only a few dealers in Pakistan which amount is only 250.

Price factor

cost issue is also one more fault of Nippon’s paint since its competitors are offering smaller amount prices and other nice-looking incentives to their clientele so it has to give heaviness age to this issue.


Promotion is most significant device is order to be a focus for client to your creation but Nippon’s paint support not up to the smear still it not recognizable to general public to amount.


Increase promotion

It has opportunity to add to its endorsement in order to get act together with people and to augment their sales volume.

Nippon has recently entered the market it should increase their promotion rapidly and should invest on it in array to build their creation familiar to their clientele.

Increase coverage

Nippon’s paint has opportunity to increase its reporting through the nation in order make its products accessible to clientele.


Increase compition

The competition is very high and is rising in this business, a lot of key players and local niches are present there in the market and will stiff time for them. Nippon’s paint needs to capture this reason into relation.

Political instability

It is another major threat for all the industry present in the Pakistani market .Now a days political instability in our country as at its peak and this factor will influence all the businesses not Nippon’s paint is affected by it.


Since Nippon’s paint decent strengths and opportunities in the market, its market share is increasing and it is expanding its network rapidly, so the situation tells us that Nippon’s paint is adopting and implementing on Growth Strategy.

2.4 Marketing Strategy

2.4.1Decrease price

Nippon can add to its sales by decreasing prices of its products and this can be a great prospect for them to take over the marketplace.

2.4.2 Differentiation Strategy

This is that the company is making its products and services differ to the other companies. Nippon’s Paint has to give more morals to its customers, so that it will be helpful to turn out to be the marketplace person in charge.

Nippon’s Paint is using separation in order to distinguish its goods and services from additional key actor in paint business of Pakistan.

2.4.3 Focus Strategy

Focus strategy refers to the focus on the customer, focus on that target market, identify it and serve them better. Nippon’s Paint is currently following this strategy in order to meet the organizational objective.

The initial Nippon’s Paint is targeting the high and middleclass people the country having ability to purchase quality product by paying it cost but in future company is also planning to meet the whole need of the nation by providing necessary product line to the people of Pakistan.

2.5 Competitors












2.6 PRODUCTION OF Components of PaintS








2.7 Nippon Paint is providing these brands in the Pakistani Market

“Nippon Paint Perfect Emulsion (Interior)

Nippon Paint Weather bond (Exterior

Nippon Paint 9000 Gloss Finish

Nippon Paint Brilliance Matt Enamel (Interior Wood, Metal & Wall)

Nippon Paint Matex Gold (Interior)

Nippon Paint Super Matex (Interior)

Nippon Paint Vinilex 5100 Wall Sealer

Nippon Paint ACS Wall Putty

Nippon Paint Coloured Undercoat”



“Nippon Paint is the pioneer of tinting systems in South East Asia. Nippon Paint now brings its Computerized Tinting System, Colour Creations to Pakistan. It is a computerized paint system that lets you accurately choose the right shade, hue, tint and accent of colour. All you have to do is choose the type of paint for your specific needs first. Then, choose the colour that suits your theme, from more than 3,000 shades available in our two colour collections. The Ambiance colour series offers you softer, pastel shades, while the Evolution colour series, gives you richer, bolder ones. Your selected colour will then be analyzed in the colour computer and the information is sent to the dispenser. The paint is then mixed and shaken, to give you the finished product. It’s done right before our eyes, in minutes and in your choice of Nippon Paint Perfect Emulsion, Nippon Weather bond, Nippon Paint 9000 Gloss Finish, Nippon Paint Brilliance Matt Enamel and Nippon Paint Matex Gold. Choosing the right paint and the right colour has never been easier! Nippon Paint is introducing the following brands to the Pakistan Market”.

2.8.2 Nippon Paints Has Paints for following use

Painting Industries, Big and Small

“The Nippon Paint canvas ranges from a gigantic bridge to a palm sized iPod. Today, thousands of industrial manufacturers depend on Nippon Paints products for long lasting strength, protection and improved productivity. Bridges, ships, fuel pipes and chemical tanks, road markings, electronic appliances, steel and wooden furniture are just some examples where Nippon Paint displays its leadership. Nippon Paint’s Plastic Coatings protect surfaces against stubborn troublemakers such as alcohol, grease and oil. Its Marine Paint has the capability of protecting surfaces of ocean vessels such as super-tankers and container ships from corrosion and fouling usually caused by sea water. In the Disk Drive Coating market, Nippon Paint’s tin free CED coating is dominant. It is a paint specially formulated for protecting the aluminum die-cast casing from rust and corrosion”

2.8.2 Electrical Appliances Paint

“Our products for electrical appliances are developed to protect home appliances and office equipment against rusting, food staining and household chemicals like detergents and scourers. Electrical items such as computer and telecommunication equipment benefit from the protective properties of coating systems such as the Nipsea Polystylac and Superlac F/45”.

2.8.3 Cathodic Electrode position Paint (CED)

“Nippon Paint’s CED coat is trusted for its outstanding properties such as corrosion, humidity, chemical and abrasion resistance, and excellent adhesion. Currently, this product for HDD holds a dominant 90% share of the disk drive coating market worldwide because of its complete tin-free technology”.

2.8.4 Furniture Paints

“Nippon paints also deliver high quality coatings for wooden and steel furniture. The Nippe 2000 and Melamic 1200 series are widely used for the high levels of protection and durability they provide for furniture fittings, picture frames, decorative doors and canework”.

2.8.5 Road Paints

“Nippon Paint’s Road line seriess of road markings and coloured tarmac paints play a significant role in facilitating land traffic. These paints are important in creating a safer and more attractive environment in parks and commercial zones”.

2.8.6 Plastic Paint

“Nippon Paint’s industrial solutions for plastic components are developed with special features such as alcohol, grease and oil resistance, resilience against heating and freezing cycles, and excellent adhesion and scratch abrasion resistance. These paints and coatings are specially formulated for plastic components used in internal and external automobile fittings, electrical equipment and audio products, and are available in gloss, semi-gloss and matt finishes”.

2.8.7 Wood Finishes

“These finishes are mainly used by both domestic and export market manufacturers for protecting furniture and fittings such as picture frames, decorative doors, cane work and wood panels. A variety of finished coat appearances are available, and these include clear and coloured lacquers, solid and metallic, marble, stone, antique and other patterns”.

2.8.8 Coil Coating

“Coating products for metal coilings such as the Nipsea Super Coat and the Nipsea Steel Coat are developed to withstand rust, weathering and other corrosive elements. These paints provide excellent adherence and heavy-duty protection. This protective function is also extended to other solutions for pre-coated metal such as steel coils and sheet metal”.

2.8.9 Marine Paints

“Nippon Paint offers coating systems that can withstand the ravages ocean-faring vessels are exposed to. Marine coats under the Nippenyl, Nippelux, Nippechlor and Nippekote series are used for all types of ships including supertankers, container ships and ferries, and help contribute to more efficient sailing and corrosion protection”.

2.8.10 Heavy Duty Coats

“Offering higher levels of protection against extreme conditions, Nippon Paint’s heavy-duty products such as the Hi-Pon and Co-Pon range are developed with special features that stand up to the harshest corrosive environments. These products are used to coat surfaces such as oil drums, chemical tank interiors, pipelines and industrial plants”.

2.8.11 Breathing Life into the Landscape

It is not sufficient that urban landmark appear up to date? as well the aesthetic to a arrangement, Nippon to be with its strength, conditions functionalities and unrivaled value, esures that it is to be reserved well sheltered. The function of Nippon Paint in recent architecture is essential.

2.8.12 Cement-Based Surfaces

The Walkleen line of acrylic coatings, for instance, has anti-algae, anti fungi and anti-carbonation properties that make the paint extremely durable and easy to apply. Durasil is another breakthrough product in silicone resin emulsion paint that provides excellent durability in protecting exterior walls attacks while preserving the initial coated state. Another popular product, Super Matex Emulsion is a cost-effective paint solution that provides lasting coats for internal walls. For waterproofing protection we have W300 Watershield, an invisible system used extensively on bricks and other porous surfaces. This product helps to retain the original look of the surface, while effectively repelling water and moisture.The Jikitone range of coatings offer granite, ceramic and tile look-alike finishes. These attractive finishes come in a choice of either matt or gloss. Besides this, the Jikitone range also provides excellent durability and resistance against staining and yellowing, while being extremely easy to apply. Nippon Paint’s Speed seal water-based wall sealer system is another breakthrough product that effectively cuts down plaster surface curing time by up to 16 days and reduces plaster cracks and stains. This system also significantly reduces occurrence of efflorescence.

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2.8.13 Metal Surfaces

The Bodelac 9000 series is one of the most popular products for metal surfaces in the home and office environments because of its easy application method and attractive appearance. On the other hand, Copon products offer high levels of durability in highly corrosive environments, and function effectively in the harshest chemical industries as well as under salt-water exposure. The Hipon line of gloss epoxy heavy-duty coatings also offers high levels of protection against corrosion.As for cladding finishes, Nippon Paint offers the Duflonar system. This product is one of the world’s most advanced fluoro polymer coating System and can be used for aluminum paneling, extrusions and curtain wall surfaces. Available in solid as well as metallic and exotic colours, the Duflonar system of primer, coat thinner and finishing coat offers excellent levels of Performance in terms of its exterior weather ability, film integrity and general appearance.

2.8.14 Timber Surfaces

One of the most popular products from Nippon Paint for timber surfaces is Timberlake, an easy-to-apply clear varnish that retains the natural beauty of wood grains resulting in a long-lasting lustrous finish.

2.8.15 Coloring the Four Most Important Walls in the World

Choosing just the right colour palette for your home can be a difficult decision. It is a fresh new start. A complete range of products from the Home/DIY department is the first step towards this new beginning. With Nippon Paint, you get the largest range of paints for just the right expression and purpose.

This range spans across base-coats and top-coats for interior and exterior walls, wood, metal surfaces, roofs, as well as paints for special finishes and effects. The Solar Reflective Paint Coating helps in reducing surface temperature by up to 5° Celsius.

The Weather bond Exterior Paint protects walls against the harshest corrosive materials. Walls look as new as the day they were painted. The premium Odorless All-In-One Paint is considered as a ‘clutter-breaking-success-story’ of Nippon Paint.

2.8.16 Interior Wall Coatings

Nippon Paint’s 3-in-1 Medi-Fresh Anti-Bacterial paint has fast gained a prominent position in the home interior market. Its special anti-bacteria formula helps inhibit bacteria growth, thus lowering the risk of flu, diarrhoea and other ailments in households.

In addition, it is also waterproof, washable, and covers hairline cracks. Other highly popular paint products for home interiors include the 5-in-1 and 3-in-1 series, renowned for their durability and excellent anti-carbonation properties; and Super Vinilex 5000, Satin Glow, Vinyl Silk and Matex, which prosvide lasting protection to Asia home.

2.8.17 Exterior Wall Coatings

Nippon Paint’s ranges of home exterior products meet high standards of protection and durability.

Nippon Paint Weather-bound and Ultra shield, for instance, are recognized as high-performance exterior paints that effectively protect homes from weathering and surface dirt accumulation.

2.8.18 Wood & Metal Coatings

Nippon Bodelac 9000 for wood and metal surfaces is well-received for its super-gloss finish and durability.

Also popular is Nippon Timberlac, a clear wood varnish that enriches surfaces without concealing the beauty of Wood’s natural grain. 2KPU, another range of high quality wood coatings, has gained a strong following in the China market.

2.8.19 Roof & Tile Coatings

For roof tiles, Nippon Paint has developed a coating system that protects and enhances asbestos, tiles and metal roofs.

The Nippon Roof Coating system is a high performance acrylic water-based paint that is both fungus- and weather-resistant.

2.8.20 That’s our Paint traveling at 200 mph

In the highly competitive, design-intensive automotive segment, Nippon Paint showcases its aesthetic superiority as well as its protective quality. It’s in coating the finest cars that Nippon Paint has consistently set new industry standards with specially developed coatings for enhanced performance and vehicle life-span.

Nippon Paint’s automotive products include surface treatment chemicals, protective base-coats, intermediate coats and sparkling top-coats. Nippon Paint is the only company that supplies an entire paint system for cars, dominating Asian markets such as Japan, Thailand, Indonesia, Vietnam and the Philippines.

Nippon Paint has developed a polarized paint, Maziora, which changes colour depending on the angle from which it is viewed or from where the light highlights it. This paint is used to re-paint automobiles or used as high-design paint for new automobiles and designer racing cars.

Maziora can also be used on sporting goods, cellular phones and musical instruments. While presenting a total service solution for automobile manufacturers worldwide, Nippon Paint is also closely allied with leading car manufacturers in North America and Europe.Nippon Paint’s research team is currently developing eco-friendly products for the next generation automotive industry.

2.8.21 Surface Treatment Chemical

SURF, one of Nippon Paint’s popular surface treatments chemical, works excellently for cleaning the body of contaminants, degreasing metal and plastics, surface conditioning and phosphate.

The chemicals are available in both powders and liquid forms, and can be applied on aluminum, iron and steel, copper and plastic by spraying or immersion.

2.8.22 Cathodic Electrode position

Nippon Paint’s Cathodic Electrode position (CED) paint provides the automobile protection against diverse climatic conditions.

This electrode position system acts as an anti-rust primer, and also works effectively as an anti-corrosion agent.

Nippon Paint is one of the leading electrodeposition paint suppliers in the Asian industry, supplying both anodic and cathodic electro-deposition systems.

2.8.23 Surfacer

Used to condition the automobile after phosphate, the surfacer gives the automobile surface anti-corrosion properties and good inter-coat adhesion.

This layer enhances the automobile’s finishing by bringing out the smoothness, Brightness and gloss of its colours. Nippon Paint’s range of surfacers includes sanding or non-sanding polyester, alkyd polyester, epoxy polyester and acrylic polyester.

2.8.24 Top Coats

This is the layer that provides the first level of protection against the elements. At the same time, it helps transform the car into a thing of true beauty.

Our topcoats Come in a range of different resin-based finishes comprising polyester, melamine, acrylic and alkyd melamine. MACFLOW, one of the most popular Nippon Paint’s automotive products, is an acid-resistant topcoat that reduces the use of volatile organic compounds while meeting high performance needs for acid resistance In Japan, Nippon Paint has also developed a polarized paint “Maziora” that changes colour depending on the angle from which it is viewed or where the light falls on.

It is used to repaint automobiles or as a high-design paint for new automobiles. It can also be used for sporting goods, cellular phones and musical instruments. Besides this, we also have powder and water-borne coating products, which are used extensively in Japan, North America and Europe.

2.8.25 Bumper Paint

An integral part for the finishing in automobile design, Nippon Paint’s paint system for bumpers comprises.

1-pack primer for polypropylene and acrylic substrates and resin-based top coat of polyurethane, nitrocellulose, acrylic, Cab acrylic and polyester.

2.8.26 Automobile Repairs

Nippon Paint’s newly-developed range of glossy pigments, scratch resistant coatings and super-water repellent coats let car-owners give their vehicles a new lease of life with minimal fuss and hassle.


3.1 Duties

I have assigned a work to develop a job description questioner form for defining the goals and expectations of employees. I develop this form with the help of my supervisor and through different sources using like internet. This form will be used to get the views of employees of the company about their job that what is the status of the employee what are the main responsibilities and duties of the employee and what is the qualification, knowledge and skill is required for the job.

This questioner form will be distributed among the employees of the Nippon paint pvt Ltd.I have distributed this questioner form among 50 employees of the company at the site of their manufacturing plant situated in qasur these form will be return to me after 2 days after this I will check that how many employees has given to me feedback. Beside this I have assigned a work to documentation of new CV, s of new applicants and enter their record in the database of Nippon paint and also give me some files for the marinating record of old employees.

I collect the job description questioner from the employees. Which was distributed among the employees previous week and I analyze these questioners that what is the feedback of employees. Total questioner which was given to the employees was 50.Out of 50 I received back 38 questioner from the employees

I work at the computer to check the emails and print out important emails and also send emails to different outlets and different employees and give details to my supervisor about these emails. I have also given some files contains the record of employees for the entry of this data in the computer.

I meet with HR manager. He told to me that In Nippon HR department divided into four sections

Organization Development

Training session

Management by Objective

Performance Appraisal

In Nippon HR only deals these four section if any department wants to know about company policies then HR is to be provided as per requirement. Annual leave policies, compensation packages’ is compulsory to maintain training session but in Nippon in a year three training session is too conducted as per requirement of the policies of company.

I wrote letters to the retailers for receiving their orders and payments of previous goods which they have received on credit. In these letters 15 days has given to the retailers for the payments and in these letters there is a warning that if they will not clear their previous payment than they will not given new goods.

I learned about the procedure of received the leave applications of the employees from different departments on daily basis. The leave application is received as casual, medical, out door duty and others. These leaves are approved by G.M &HR Manager. MR Anwar-Ul-Haq also told me about the bounces, rewards, incentives, wages, and salary increment.

I get information about the Finance Department of Nippon paint. In finance department they told me about the

Acquisition of Finance

Outsource (banks)

Personal fund

Two days I spend in the national sales department. The national sales department of Nippon Paints is divided in to two different regions.

North Areas

North areas sales manager is Mr.Ijaz Ali Khan. He controls all the sales in the north areas of the Pakistan.

South areas

South areas sales manager is Mr.Ali Baig.He cotrolls all the sales in the south areas of Pakistan. I met with Mr.Anwar-ul-haq in the HR department. Mr. anwar-ul-haq told me about the hiring procedure of hiring new employees and training program of the employees and he also told me about filling the form of leave. He also told me about the medical allowance, traveling allowance he told that traveling allowance is given to employee when they go outside the city for the work of company. Mr. Anwar Also told me about the performance appraisal system of the employees. And I also meet with the HR executive Miss Amber. She also told me about the HR policies and guide me about the rules and regulation of employees

This day I spend with the HR department. Mr. anwar-ul-haq told me about the hiring procedure of hiring new employees and training program of the

Employees and he also told me about filling the form of leave. He also told me about the medical allowance, traveling allowance he told that traveling allowance is given to employee when they go outside the city for the work of company. Mr. Anwar also told me about the performance appraisal system of the employees. And I also meet with the HR executive Miss Amber. She also told me about the HR policies and guides me about the rules and regulation of employees.

This day I spend with the HR Executive Madam Amber. She told to me that she controls HR functions in the Nippon paints. She also manages the leaves and other application of the employees. After checking the leaves applications of employees she forwards a report towards HR manager. She give me information that how to write the application data in the record than She


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